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Aditi Ravichandar

Brand Strategy & Marketing - Ex-Bain Consulting - Wharton MBA

Aditi Ravichandar is the Head of Marketing at Mattel India.13 She is responsible for overseeing marketing strategies for Mattel's brands in India, with a particular focus on Barbie. Ravichandar has been actively involved in Barbie's recent campaigns and initiatives in India, including:

  1. The "You Can Be Anything" campaign featuring Harmanpreet Kaur, captain of the Indian women's national cricket team.13

  2. Launching new Barbie dolls that reflect changing aspirations of women in India, such as the Indian Barbie doll in a red business suit introduced in 2022.2

  3. Promoting Barbie's brand purpose of inspiring limitless potential in every child.13

Ravichandar has emphasized Barbie's role in empowering children to imagine diverse possibilities for their future and has highlighted the brand's efforts to showcase inspirational women doing amazing things.13 Under her leadership, Barbie has become Mattel's top-selling product in India, closely followed by Hot Wheels.2

Related Questions

What are some of the key campaigns Aditi Ravichandar has led at Mattel?
How has Aditi Ravichandar contributed to Barbie's global brand marketing strategy?
What inspired Aditi Ravichandar to join Mattel and work on the Barbie brand?
Can you share more about the "You Can Be Anything" initiative led by Aditi Ravichandar?
How does Aditi Ravichandar measure the success of her marketing campaigns at Mattel?
Aditi Ravichandar
Aditi Ravichandar, photo 1
Aditi Ravichandar, photo 2
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Location

Greater Los Angeles Area