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Adlai Goldberg
- advisory – digital, social, & commercial innovation - health sciences & wellness - at EY
Professional Background
Adlai Goldberg is a distinguished leader in the field of digital transformation and innovation, particularly within the healthcare and pharmaceutical sectors. As a part of EY (Ernst & Young), he is at the forefront of shaping and enhancing the digital landscape for global pharmaceutical clients. His currently spearheaded initiative, Pointellis, exemplifies his commitment to advancing individualized cell and gene therapies—ensuring that patients have safe, secure, and timely access to treatments that will profoundly benefit their health.
With an impressive professional background spanning over 30 years, Adlai brings a wealth of experience to the table. His career has been marked by a deep focus on key international pharmaceutical and healthcare clients, utilizing his diverse expertise in media, communications, digital strategy, and consulting. His extensive international experience is noteworthy—having lived and worked across Asia for 17 years, 5 years in the CIS (Commonwealth of Independent States), and now 5 years in Europe. Most recently, he has relocated to the United States, making San Francisco his new base of operations.
Prior to his time in Switzerland, Adlai made significant contributions at EY by leading the Performance Improvement Practice across the CIS region. His role involved the development of a strong 70-person consulting team in Ukraine and the amplification of consulting practices in both Jakarta, Indonesia, and Hong Kong, showcasing his capability to lead and scale teams effectively.
In addition to his consulting prowess, Adlai has an impressive background in the creative industry, where he led one of Asia’s largest creative services teams. During this period, he produced television programs and orchestrated numerous diverse communications projects, solidifying his reputation as a dynamic and innovative creative leader.
Education and Achievements
Adlai's educational foundation is solid, beginning with his studies at Phillips Exeter Academy, an esteemed preparatory school known for its academic rigor. Following this, he earned a Bachelor of Science degree in Accounting from Metropolitan State College, where he honed his analytical and financial skills crucial for his future roles in business and consulting. Further enhancing his qualifications, Adlai pursued an MBA in Marketing and Real Estate from Southern Methodist University—this combination of education armed him with a robust understanding of both market dynamics and the intricacies of effective communication.
Among Adlai's many noteworthy achievements are some landmark contributions that highlight his innovation and leadership:
- Establishing EY’s Global Social Media Analytics hub – Adlai played a key role in launching this crucial service capability, enabling better engagement and analysis for clients.
- Developing the branding and communications strategy for the Aceh-Nias Tsunami 1-Year Commemoration – His expertise was pivotal in not only strategizing but also in executing a significant commemorative event that garnered international attention.
- Launching the world’s first interactive television service – A groundbreaking achievement early in his career led to a transformative approach in media consumption, showcasing his forward-thinking mindset.
- Founding a pan-Asian digital advisory business – Successful establishment of six Experiential Design offices exemplifies Adlai’s commitment to advancing digital advisory services across Asia.
Adlai is continuously seeking to collaborate with innovative and socially responsible programs, irrespective of the medium or audience. He values partnerships with driven individuals who strive for excellence and prioritize the quality of every project.
Achievements
Adlai Goldberg's career is adorned with a myriad of significant achievements that demonstrate his expertise and impact within the professional landscape. Some highlights include:
- Director of Communications at EY – In this capacity, Adlai was responsible for spearheading multiple communications strategies, enhancing the firm’s outreach and connection with clients and stakeholders.
- APAC Practice Leader for Experiential Design at Arthur Andersen – Leading a team that specialized in creating engaging and immersive brand experiences further attests to his creative capabilities and strategic vision.
- Creative Director at PCCW – Here, his leadership in the creative team contributed to numerous successful projects that bridged technology with media.
- Consultancy roles across organizations – Adlai also served as a Production and Creative Consultant for various firms including the International Forecaster Co., Ltd, showcasing his versatility across industries. He has also lent his expertise to NYNEX Science & Technology Asia and Cultural Chameleon as a Business Communications Consultant.
- Former Teacher at Kitakyushu Board of Education – His commitment to education is evident from his early career, where he contributed as a teacher, laying the foundation for his future roles as a leader and mentor in professional settings.
Overall, Adlai Goldberg stands out as a prominent figure in his fields of expertise. His contributions to digital transformation and innovation, especially in the healthcare and pharmaceutical sectors, make him a thought leader and a go-to expert for organizations seeking to navigate the complexities of today’s digital landscape.
Conclusion
In conclusion, Adlai Goldberg's extensive experience, coupled with his educational achievements, demonstrates his commitment to excellence and innovation in the fields of healthcare, pharmaceuticals, and digital transformation. His passion for creating socially responsible programs, his leadership within various advisory capacities at EY, and his strong international background make him a valuable asset to any organization. As he continues to explore opportunities that challenge conventional thinking and foster innovative solutions, his journey inspires many in the fields of media, communications, and consulting.
