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Adriaan Zimmerman
Adriaan Zimmerman is a serial entrepreneur, brand-builder, and the co-founder and co-CEO of Ned & Co., a wellness brand focused on natural remedies and holistic health.
Early Life and Education
Zimmerman is half-Finnish, half-Dutch, and American-raised. He was raised on the East Coast and graduated from the University of Colorado Boulder in 2005.3
Career
- Venture Capital and Early Entrepreneurship: After graduation, Zimmerman worked for a venture capital fund in Hong Kong and Paris, focusing on clean tech and sustainable technologies. He later became a founding partner of BroBible.com, a popular men’s lifestyle and entertainment brand that grew to over 15 million readers per month. BroBible was acquired by Uproxx Media in 2012, after which Zimmerman scaled a multi-million dollar business within Uproxx and advised several startups, including TheLADbible Group.35
- Travel and Reflection: Following a period of high-stress corporate work, Zimmerman took a break and traveled for nearly two years, during which he rediscovered the importance of nature, simplicity, and human connection. This experience significantly influenced his subsequent entrepreneurial ventures.23
- Ned & Co.: In 2017, Zimmerman co-founded Ned & Co. with his partner Rhett. The company is rooted in the belief that people can feel better and live better through simple means and a deep connection to the natural world. Ned launched with a line of small-batch Full Spectrum Hemp (CBD) products and has since expanded into other natural remedies. The company is known for its quality, transparency, and integrity, and it has grown without any outside investment.346
Personal and Professional Philosophy
Zimmerman emphasizes the importance of education and content in marketing, focusing on helping customers understand the benefits of natural products rather than just promoting the products themselves. He also stresses the transformative power of nature, simplicity, and human connection. His personal journey from burnout to a healthier lifestyle has been a significant factor in the mission and values of Ned & Co..123
Other Interests
Zimmerman is an avid traveler, photographer, and writer, and these interests have contributed to his unique approach to entrepreneurship and brand-building.4



