Suggestions
Adrian Cockle
Digital strategy, social transformation and integrated marketing specialist
Professional Background
Adrian Cockle is a distinguished senior digital strategist with an impressive background spanning over two decades in the field of digital marketing and communications. His extensive experience includes leading innovative projects and effective teams, making a difference on a global scale. Adrian has successfully orchestrated campaigns that have achieved significant milestones, such as persuading the Thai Prime Minister to impose a ban on the ivory trade, protecting endangered species, and advocating for climate change action on behalf of the public. His track record demonstrates not only his commitment to various social causes but also his expertise in using digital strategy to amplify their impact.
Adrian’s career is characterized by a deep-seated interest in the strategic utilization of social media and technology to foster change, particularly within the non-profit sector. He is passionate about leveraging digital transformation to drive organizational goals and enhance engagement with audiences. As a thought leader in the realm of social media strategy, Adrian has consulted on high-profile projects, emphasizing open data and the innovative use of technology to promote conservation efforts. His work exemplifies the intersection of digital savvy and environmental responsibility, making him a key figure in the ongoing dialogue surrounding sustainability in the digital age.
Education and Achievements
Adrian Cockle’s educational foundation began with a Bachelor of Science (BSc) from the prestigious Royal Holloway, University of London. Prior to his higher education, he attended Tiffin School for Boys, where he likely began nurturing skills that would serve him well in his professional journey.
In terms of career highlights, Adrian has a talent for harnessing the power of social media to spark monumental public actions. One of his notable successes includes crafting a campaign that led to half a million people tweeting about endangered emojis, illustrating how digital platforms can be leveraged to raise awareness about critical issues. Additionally, he played a pivotal role in the launch of Sony Bravia's iconic advertisement featuring 250,000 bouncy balls, which not only showcased his creativity but also demonstrated the effectiveness of digital marketing in driving brand visibility.
Adrian’s inventive mind led him to create the rhino emoji, a unique symbol that has since become synonymous with animal conservation efforts. He also pioneered a global charity partnership with a professional cycling team, showcasing the potential of timely digital interactions to foster impactful collaborations. These achievements underline Adrian’s ability to think outside the box while simultaneously aligning his strategies with larger humanitarian causes.
Work Experience
Adrian Cockle currently serves as the Digital Strategy Director at madebyade ltd, a role that capitalizes on his extensive background in digital strategy. Previously, he has held several influential positions, including Digital Strategy Director at the Internet Society Foundation and Marketing Director at Self Group. His role as a Digital Strategy Consultant with Bloodwise allowed him to support critical health initiatives, demonstrating his versatility across various industries.
Earlier in his career, Adrian was a Principal Consultant at Hootsuite, focusing on how EMEA and global non-profits can utilize social media effectively. His entrepreneurial spirit shone through his co-founding of SevenSecondsAgo VR, a venture addressing innovative digital experiences. His time as Digital Innovation Manager at WWF was pivotal, where he was deeply involved in initiatives that marry technology with conservation efforts.
Adrian is also recognized for his strategic insight served on the Steering Group of the IAB UK Social Media Council, showcasing his influence in shaping social media practices within the industry. As a Trustee of the Anti Apathy organization, he continues to play an essential role in tackling social issues while fostering community engagement through effective digital strategies.
His previous experience as Head of Online at WWF further solidifies his stature, where he oversaw pivotal online campaigns to promote conservation awareness. Adrian has also contributed his expertise as a Technical Director at Tonic Design and a Web Content Manager at Warner Bros., assuring that brands utilize digital content effectively to connect with their audiences. His diverse experience includes responsibilities as a Photographer at Castle Studios and a Technical Manager at The Forward Group, demonstrating his broad skill set that elegantly blends creativity with technology.
Conclusion
Adrian Cockle’s remarkable career trajectory showcases a dedicated professional whose efforts in digital strategy have facilitated significant positive change both economically and socially. His knack for blending technology with advocacy work, particularly in conservation and public health, cements his status as a leader in his field. Adrian continues to inspire many within the digital landscape, demonstrating that effective strategy can lead to powerful movements and societal improvement.
In a world increasingly driven by digital engagement, Adrian’s ability to think strategically about social media and digital transformation ensures that he will remain at the forefront of the evolution of non-profits and corporate social responsibility channels. Those looking for inspiration in the intersection of digital technology and meaningful work will surely find Adrian Cockle a remarkable figure worthy of attention.
Achievements
Adrian’s talent for harnessing the power of social media to spark monumental public actions led to numerous successful campaigns, including half a million people tweeting about endangered emojis, and he crafted Richard Branson’s introduction to the cleft lip charity, which significantly raised awareness for their causes.
Highlights
People also viewed
Related People
Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.