Suggestions
Adrian Curiel
WICK - Modern Candles for Sports Teams
Adrian Curiel is an accomplished entrepreneur, designer, and creative strategist with an extensive background in the fashion and design industries. As the Founder and CEO of WICK, Adrian has combined his passion for innovation and leadership to create a thriving business that emphasizes contemporary design and strategic brand development. His journey has been marked by a consistent focus on leveraging creativity to solve complex challenges and drive success across various realms of the industry.
Beginning his career with a solid foundation in design, Adrian pursued an Associate of Arts degree in Industry Management from the renowned Fashion Institute of Design & Merchandising. This educational background provided him with a comprehensive understanding of the fashion landscape, equipping him with the skills necessary to excel in a fast-paced and ever-evolving market. His studies honed not just his design sensibilities but also his strategic thinking capabilities, which would later prove invaluable in his diverse career.
Adrian's professional journey spans various notable roles that showcase his versatility and expertise. He has served as a Design Strategist at Maga Design, Inc., where he undertook pivotal projects that bridged the gap between design innovation and practical application. In his role as Creative Strategist at LiveLike, Adrian was instrumental in devising strategies that enhanced user experience and engagement, demonstrating his proficiency in blending creativity with functionality. Furthermore, his tenure as Senior Active Editor at Fashion Snoops highlights his deep understanding of fashion trends and his ability to translate these trends into impactful content that resonates with audiences.
Before establishing his own company, Adrian also enriched his experience as a Designer at UNDER ARMOUR, a leading name in sports apparel and gear, where he contributed to the development of exciting new products. His earlier roles include marketing and design positions at CROOKS & CASTLES and a design internship at Metal Mulisha/La Jolla Group, where he cultivated a strong foundation in both creative design and marketing strategies. These diverse experiences reflect Adrian’s multifaceted talents and his ability to adapt to various market demands and trends.
Highlights
Cincinnati Bengals Experiential Retail Concept
“Who Dey?” the Cincinnati Bengals, that’s who. The way Joe Shiesty added a new flavor to the fandom that comes out of the Cincy Jungle is on another level. Coming from back-to-back AFC Championship games, players dripping with swag and a brand aesthetic that can be taken to such new and exciting heights - the bengals are legit. That is the recipe for this experiential retail concept. From impact graphics to melding color and material in new ways - I think the Bengals have an awesome opportunity to bring their new vibe to life with next level fan experiences.
As always, below is how I (the creative) and Ai have collaborated on this concept. If you are in the sports industry, let’s connect!
Credits: Creative Strategy: Adrian Prompt Engineering: Adrian Image Generation: #midjourney Ai V5 (approx 498 iterations) Image Curation: Adrian Post Edits (Color Grading + Graphic Design): Adrian Posting on LinkedIn: Adrian
#retail #sports #experiential #retaildesign #design #sportsbiz #sportsmarketing #brand #conceptart #ai #creative #strategy #nfl #bengals #cincinnati #football #nike #nikefootball
