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Adrian Hopkins
Senior Director, Internal Communications at General Assembly - former: New York Times
Adrian J. Hopkins is an experienced internal communications and culture leader with over 15 years of experience in the media and creative industries.13 As of March 2025, he is the Global Head of Employee Engagement & Communications at Weber Shandwick.4 Previously, he held the position of Senior Vice President of Internal Culture and Communications at Grey New York, an award-winning advertising studio within Grey Group, which he joined in September 2022.16
Before his role at Grey, Hopkins served as the Senior Director of Internal Communications at General Assembly, a global education company and leading provider of tech talent to Fortune 500 corporations.15 In this role, he focused on creating transparent and trustworthy communication strategies to help employees see themselves and their work reflected in the company's priorities, especially during a period of major transformation in the tech/digital skills education industry.5
Hopkins has a strong track record of implementing impactful initiatives:
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At The New York Times, he created the company's first global employee mentorship program, which led to higher promotion rates and lower turnover rates for participants, particularly for employees of color.16
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He led the strategy to provide on-demand professional coaching to 4,700 Times employees.1
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As co-chair of the Black@NYT employee resource group, he advised on the development of the company's inaugural diversity report.1
Hopkins earned a B.A. in History from Yale University and an M.A. in Media Studies from The New School.1 He is also involved in various creative pursuits, including serving on the Board of Directors of Artistic Noise, a Harlem-based nonprofit, and launching a fashion art project called Trophe.2

