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Adrian O'Flynn

Founder at GYSS

Adrian O'Flynn is the founder of Get Your Stories Straight (GYSS), a social media advertising agency that specializes in helping charities raise funds through digital campaigns.23

Professional Background

Adrian is an experienced digital marketing professional with a focus on nonprofit fundraising. He is known for pioneering the use of Facebook Challenges for charitable organizations.6 As the founder of GYSS, he guides and supports the agency team while also leading the development of new fundraising services.3

Expertise and Approach

Adrian is particularly passionate about the power of storytelling in fundraising campaigns. He believes that storytelling principles are crucial for effective communication and fundraising, which is reflected in his company's name "Get Your Stories Straight".4 His approach emphasizes the importance of testing and "tinkering" with fundraising ideas, encouraging nonprofits to experiment with unconventional event concepts to improve their acquisition efforts.1

Speaking and Thought Leadership

O'Flynn is a respected voice in the nonprofit digital fundraising space. He has given keynote speeches at industry events, such as the Social Fundraising Summit, where he presented on topics like "A Billion Euro Argument for Testing Weird Event Ideas".5 His insights and methodologies have contributed to raising significant funds for charities, with GYSS campaigns reportedly generating over $133 million for various causes.2

Philosophy

Adrian's fundraising philosophy emphasizes the importance of data-driven decision-making, creative storytelling, and continuous testing to optimize campaign performance. He advocates for using social media platforms strategically to turn "scrollers into fundraisers" and believes in the power of digital channels to connect supporters with a charity's impact.2

Highlights

Jul 28 · givepanel.com
How to think about your nonprofit's digital fundraising in tough times
Apr 12 · givepanel.com
Shake up your social fundraising strategy with our SFS2022 key ...

Related Questions

What are some unique fundraising ideas Adrian O'Flynn has implemented?
How did Adrian O'Flynn start his career in digital fundraising?
What makes Get Your Stories Straight different from other fundraising agencies?
Can you share examples of successful campaigns led by Get Your Stories Straight?
What are Adrian O'Flynn's thoughts on the future of digital fundraising?
Adrian O'Flynn
Adrian O'Flynn, photo 1
Adrian O'Flynn, photo 2
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Location

Ireland