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Adriana Lerman-Launay
Business Angel chez worldwide
Professional Background
Adriana Lerman-Launay is a distinguished global marketing, branding, and communications expert with an impressive 20 years of multi-industry experience. Throughout her career, Adriana has lived in 14 countries, gaining invaluable insights and enhancing her understanding of various cultures and business practices. This international exposure has shaped her expertise in consultancies, agencies, and in-house departments at renowned Forbes 200 companies as well as dynamic startups. Her comprehensive knowledge spans across both B-to-B and B-to-C markets, which has equipped her with the adaptability necessary to thrive in diverse environments.
An integral part of her professional journey has been her emphasis on strategic business practices. Since 2017, Adriana has channeled her energy into developing business strategies that encompass vision, culture, and growth. Her approach includes creating robust business plans and ensuring an omnichannel customer experience that drives satisfaction and loyalty. By focusing on key performance indicators (KPIs) and continuous improvement, she has made significant contributions to organizations aiming for excellence in their marketing endeavors.
Education and Achievements
Adriana earned her MBA in Management & Performance from Macquarie University, where she honed her skills in understanding multi-cultural management and performance within global organizations. Her education has been pivotal in her career, providing her with the theoretical knowledge and practical tools needed to navigate complex business landscapes effectively.
In addition to her firm educational background, Adriana's approach to business leadership incorporates her experience in Executive Coaching, bolstered by her Master's degree in the field. This unique combination allows her to serve as both a strategic leader and a hands-on coach, facilitating development and enhancing performance within teams. Often regarded as a game changer and 'chief evangelist', Adriana's work is characterized by her strategic outlook on global business, alongside her practical engagement in marketing and communications as vital levers for success.
Notable Achievements
Among her notable achievements, Adriana is recognized as a Business Angel and Strategic Advisor in the realm of International Business, where she shares her wealth of knowledge and expertise with emerging entrepreneurs and established businesses. Her role as a mentor and advisor showcases her commitment to nurturing innovation and facilitating growth in others.
Adriana's strategic contributions to marketing and communications have not only been transformative for the businesses she has worked with but have also established her reputation as a thought leader in the field. With an enduring focus on creating meaningful connections and enhancing customer experiences, Adriana remains dedicated to her mission of championing strategies that align business objectives with cultural sensibilities, thereby fostering an environment of success and empowerment.
