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Adriana Lica

Head of Commercialisation & Marketing

Adriana Lica is a seasoned digital marketing and growth strategist with extensive experience in the fintech and technology sectors. She previously held the position of Head of Product Marketing and Commercialisation for PayMe at HSBC, where she was responsible for launching the app and leading its consumer and business growth in Hong Kong, making it the most used payment app in the market.13

Currently, Adriana is an entrepreneur, startup mentor, and occasional angel investor.2 She focuses on building and growing products across marketing, fintech, education, and wellness industries, leveraging her expertise in go-to-market strategy, marketing, and product development.2

Some key highlights of Adriana's career include:

  1. Director of Growth Marketing at Bullish, where she led global retail go-to-market strategy.1
  2. Digital Commercialisation Lead at HSBC, working on digital investment and new business model projects as part of the global Digital Transformation agenda.3
  3. Digital Marketing Manager at Swire Properties and Head of Design at Lowe Profero, leading digital strategies and APAC-wide marketing campaigns for brands like Apple, Diageo, and Lufthansa.3

Adriana is also involved in educational initiatives, serving as a mentor for the Credit Suisse Young Founders School and as an instructor at General Assembly.3 She has founded several startups, including Rockit, a B2B2C fitness & health marketplace in Hong Kong, and has invested in Aya, Africa's first women-led period care company with a social impact.12

Her LinkedIn username is adrianalica, as mentioned in the query.

Highlights

Apr 11 · twitter

Stop paying sales agencies & AI sales tools for this. This is not how you win customers. This is how you ruin your reputation. https://t.co/MzryXqlvcU

Stop paying sales agencies & AI sales tools for this. This is not how you win customers. This is
Apr 11 · twitter

About to get 5$ off my Airbnb London booking. So excited! https://t.co/wj5B1um36L

About to get 5$ off my Airbnb London booking. So excited! https://t.co/wj5B1um36L

Related Questions

What are some of Adriana Lica's most notable achievements at HSBC?
How did Adriana Lica contribute to the success of PayMe?
What other companies has Adriana Lica worked for in the past?
What are Adriana Lica's main responsibilities as the Head of Product Marketing and Commercialisation at HSBC?
Can you tell me more about Adriana Lica's role in launching Rockit?
Adriana Lica
Adriana Lica, photo 1
Adriana Lica, photo 2
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Location

Hong Kong