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Adriana Voegeli
Agile Product Owner at dormakaba
Professional Background
Adriana Voegeli is a highly creative and hands-on web project specialist whose passion for the digital world is vivid in her diverse career trajectory. In her current role as a Senior Specialist Web Project and Agile Product Owner at dormakaba, she plays a crucial role in driving digital communication projects that significantly enhance the company’s online presence. Adriana is dedicated to developing and managing a variety of initiatives, including the creation of an engaging corporate blog that helps in fostering a robust digital footprint for dormakaba. Having collaborated closely with both the IT and Marketing departments, she is pivotal in ensuring that the company’s online strategies align seamlessly with organizational goals.
Before stepping into her current role, Adriana excelled as a Web Project Specialist specializing in Content and UX at dormakaba, where she helped shape user experiences and ensured that digital content resonated well with audiences. Her journey at the company began with an assistant role in Group Communications, paving the way for her gradual ascent through the ranks of digital communication. This seamless transition from intern to senior specialist illustrates her dedication to personal growth and professional excellence.
Adriana’s role extends beyond mere project management; she is also a consultant, providing invaluable support and guidance to colleagues across the globe on various digital communication initiatives. Her expertise is not only confined to the walls of dormakaba but is shared with professional peers who seek her insights in the realm of web projects. Her colleagues describe her as an essential part of the team whose profound curiosity and innovative thinking fuel the success of their digital strategies.
Education and Achievements
Adriana’s academic foundation is deeply rooted in media and communication science, complemented by a minor in sociology, which she pursued through her Bachelor of Arts (BA) and later, a Master of Arts (MA) at the University of Zurich. Her education has provided her with a strong theoretical framework that blends seamlessly with her hands-on approach to web projects. This comprehensive background in media and communications has equipped her with the skills required to analyze, create, and implement effective communication strategies within the fast-evolving digital landscape.
Furthering her expertise, Adriana enrolled in a Certificate of Advanced Studies (CAS) program focused on Content Marketing and Corporate Publishing at the Hochschule für Wirtschaft Zürich (HWZ). This specialized training has not only sharpened her skills in content marketing but has also empowered her to drive forward-thinking strategies that enhance the audience’s experience across digital platforms. Adriana's educational journey reflects a commitment to continuous learning and a desire to stay ahead in the seemingly ever-changing world of digital communications.
Personal Interests
When not immersed in the realm of web projects and digital strategy, Adriana finds solace on her yoga mat, practicing mindfulness and self-care. Her interest in yoga fosters a balanced lifestyle, allowing her to channel her creativity and curiosity in various aspects of her life. Additionally, Adriana has an avid penchant for podcasts, often using her listening sessions as a source of inspiration and learning—demonstrating her relentless pursuit of knowledge, both personally and professionally.
With a warm and approachable demeanor, Adriana invites professional connections and collaborations. Her passion for what she does is evident, and she eagerly shares her insights and experiences in the field of digital communication. Adriana is continually seeking opportunities to engage with fellow professionals, demonstrate her expertise, and expand her network amidst the vibrant digital landscape.
