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Agata Krzysztofik
🚀 Helping Tech Companies Grow MRR with Google Ads and Meta Ads | Coaching For Marketing Leaders I 8 Years in VP Growth Roles | 6 Years at Google
Professional Background
Agata Krzysztofik is a dynamic leader and mentor rooted in the world of growth marketing and business strategy. With over a decade of experience in high-profile organizations such as Google, Piktochart, and Groove, Agata has been at the forefront of driving teams towards unprecedented growth outcomes. Her hands-on approach to leadership focuses on empowering teams to exceed their goals through effective mentoring and clear strategic direction. She has a proven expertise in implementing OKRs (Objectives and Key Results), fostering alignment across organizations, and pushing teams to aspire for what she describes as their '10x goals'. Her rich career has not only shaped her professional identity but has also influenced countless budding entrepreneurs and marketers through her dedicated mentoring work.
Education and Achievements
Agata's educational background lays a strong foundation for her expertise in marketing and international business. She started her academic journey at the Polish-Japanese Academy of Information Technology, where she completed a Postgraduate Diploma in Graphic Design, combining creativity with practical applications in business. Building on this, she studied Business Management with a focus on Marketing and Human Resources at Carrick Institute of Education, equipping herself with the necessary skills to understand the intricacies of managing teams in a corporate setting.
To broaden her global perspective, Agata attended the University of Applied Sciences Worms, pursuing a degree in International Business. This international exposure was complemented by a Master’s degree in Economy with a concentration on the International Market and Global Economy from the University of Gdansk. Her strong educational background has provided her with both the theoretical and practical knowledge to excel in her career.
Notable Achievements
Throughout her professional journey, Agata has taken on various roles that showcase her versatility and ability to drive growth. As a former Team Manager and Technical Program Manager at Google, she built a strong foundation in understanding corporate dynamics and strategic planning. Her role as an EMEA/JAPAC Online Forums Specialist allowed her to hone her communication skills, working closely with diverse teams and stakeholders across regions.
Agata served as VP of Growth at both Demodesk and Piktochart, where she was instrumental in scaling business operations and developing effective marketing strategies. At Groove, she held the position of Director of Growth, leading efforts that resulted in significant market penetration and customer satisfaction. Additionally, her consultancy roles at respond.io and Demodesk have allowed her to provide tailored advice that aligns with the fast-changing landscape of marketing.
Beyond her corporate roles, Agata has made remarkable contributions to the mentoring space. She has conducted over 100 mentoring calls on GrowthMentor, guiding CEOs and marketers on topics like business growth, pricing strategies, and Google Ads. Her passion for mentoring is evident in her work with various organizations, including her position as a mentor for the WERK1>> InsurTech Accelerator at Growth Mechanics, where she nurtured emerging talent in the industry.
Agata's entrepreneurial spirit shines through her co-founding endeavors, including Growth52 and localhost, where she collaborated with like-minded professionals to create innovative solutions in marketing and strategy.
With a unique blend of creativity, strategic thinking, and a passion for leadership, Agata Krzysztofik continues to make a significant impact on the growth marketing landscape, empowering others to reach their full potential.
Highlights
⏰ Starting in 1 hour! Join us for free (link below)
Multi-channel campaigns can be a maze, but they're also the key to reaching your audience wherever they are.
Today, let's demystify that process together. Bring your biggest challenges and brightest ideas, and let's tackle this head-on in a live mastermind event on Growth52, focusing on the 'A-Z of designing effective multi-channel campaigns'
We have Justyna Ciecierska-Göçeryan, Mick Griffin, Kas Szatylowicz, Emilia Korczynska, Marta Olszewska, Hanna Dawidko-Chudziak, ready to dive into the nuances of what makes a multi-channel approach succeed or falter. We’re pulling back the curtain on our own experiences, the lessons we’ve learned, and the strategies we swear by.
The beauty of today's discussion is you.
Your insights, your questions, and your experiences are what will turn this event from informative to transformative.
Whether you're a multi-channel veteran or you're just starting to explore this vast landscape, your voice is essential.
Link to join for free: https://lnkd.in/dpjuxtZD
CMO is the most fired C-level role, and it's the worst job one can have in tech.
More and more companies are scraping the CMO position entirely.
This trend began a few years ago (way before the recent layoffs wave).
In 2019, Uber, Lyft, Johnson & Johnson, and a few more companies eliminated their CMO roles. In 2020, Shopify did the same.
Etsy, Walgreens, and United Parcel Service followed the trend a month ago.
Why?
There are a few problems with the CMO role:
🔴 The expectations tied to the role evolved. In the past, it was mainly building the brand and doing market research. Now, it's ownership of everything: analyzing data, growing and retaining the revenue, building relationships with customers, PR, product marketing, and ensuring alignment with sales and product. 🔴 The CMO role is so complex and challenging to define that hiring for this position requires a completely different approach than hiring for the CFO, CTO, or COO. 🔴 If something goes wrong at the company, the CMO is always the first one to get the blame. It's the easiest since his role and his responsibilities are so vague. 🔴 CMOs are expected to drive insane results with tight (or non-existent) marketing budgets, reduced resources, and in short time frames (we all know no marketing channel works this way)
If not CMO, then what?
👉 In some cases, the CMO role evolved into the Chief Growth Officer or Chief Customer Officer 👉 Or it got merged with another position like a COO 👉 Some CMO role gets split into two or more specialized roles reporting directly to the CEO (e.g., VP Brand Marketing, VP Acquisitions, VP Growth) 👉 One company I spoke with last week had their CEO take over the role with two VPs reporting to him: VP Marketing and VP Sales. This helps them to create a better alignment across marketing and sales goals.
What do you think? Is this an opportunity for Fractional-CMOs or does it mean it's better to remove this line from your LinkedIn description?
#marketing #marketingtrends2024 #growthmarketing #cmoinsights
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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