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Ahmad Hayat

Helping startups achieve 10x growth | MarTech Automation & Analytics | Performance Marketing | E-com | SaaS

Ahmad Hayat Khan is a co-founder and founding partner of Softception, a multidimensional marketing agency that specializes in digital strategies for e-commerce brands.1 As a technology evangelist and pioneer, Ahmad is passionate about scaling companies from startups to high-end enterprises.1

With a background in software engineering, Ahmad has expertise in growth hacking and enterprise technology. He has leveraged his technical knowledge and interest in the digital landscape to revolutionize traditional marketing models through tech-powered branding and marketing strategies.14

At Softception, Ahmad serves as a growth hacker, helping brands implement strategies to accelerate their revenue growth.35 The company, headquartered in Fresno, California, offers a variety of IT, web, and digital media services.25

Ahmad's entrepreneurial journey includes:

  1. Co-founding Softception, a full-service digital agency
  2. Working as a growth marketing consultant
  3. Building multiple digital platforms and solutions2

His approach combines creativity and technical expertise to solve complex business problems and achieve desired outcomes for clients.1 Ahmad's LinkedIn username is ahmadhyatt, as mentioned in the query.

Highlights

Aug 26 · linkedin

🧐 When it comes to SaaS product positioning, we often focus on what we want to communicate, but what if we asked better questions instead?

At Softception, we've shifted our strategy from ‘selling features’ to ‘solving problems.’ This change isn’t just about language; it's about fundamentally understanding our customers’ needs at a deeper level.

What are the key questions you think we should ask to truly understand our customers? Let’s discuss and challenge each other to think deeper. Drop your thoughts below! 👇

Aug 15 · linkedin

Some tips for successful cold DM/email outreach:

  • Avoid upfront banter
  • Have a specific ask
  • Make it relevant
  • Avoid being overly boastful
  • Don’t apply upfront pressure Entrepreneurs appreciate paying it forward, so ensure your message is easy for them to respond to.

Related Questions

What inspired Ahmad Hayat to start Softception?
What are some of Ahmad Hayat's notable achievements at Softception?
How does Ahmad Hayat's background in software engineering influence his approach at Softception?
What makes Softception different from other digital agencies?
Can you share examples of successful projects Ahmad Hayat has led at Softception?
Ahmad Hayat
Ahmad Hayat, photo 1
Ahmad Hayat, photo 2
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Location

Dubai, United Arab Emirates