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Ai-Heng Lee

Content Strategy - User Experience - Brand and Marketing at Seattle Credit Union

Ai-Heng Ashley Lee is a marketing professional with experience in various aspects of digital marketing and brand management. She served as the Brand and Marketing Coordinator at Seattle Credit Union from August 2021 to June 2022.1 During her time there, she:

Key Responsibilities

  • Optimized on-page and off-page SEO through keyword research, technical audits, and content marketing
  • Managed, designed, and optimized content for the website and social media
  • Oversaw paid search campaigns to increase web traffic and conversions
  • Created visual designs for multiple channels
  • Collaborated across departments to support marketing initiatives
  • Served on the Diversity, Equity, Inclusion and Prosperity Advisory Board

Achievements

Her efforts contributed to significant growth in the credit union's online presence:

  • Website monthly users increased by 18%
  • Pageviews grew by 12%

Skills and Tools

Ashley demonstrated proficiency in various marketing tools, including:

  • Google Analytics
  • Google Ads
  • Content Management Systems (CMS)
  • HTML/CSS
  • SEMrush
  • Canva

Current Role

As of December 2024, Ashley is working as a Marketing Specialist at the Allen Institute for AI (AI2), where she handles marketing for Semantic Scholar, an AI-powered research tool.1

Education

Ashley holds a Master's degree in Communication in Digital Media from the University of Washington, which she completed between 2019 and 2021.1

Highlights

Sep 11 · arxiv.org
A Large Scale Survey of Researchers' Usage and Perceptions - arXiv
Jun 7 · bakerlab.org
Publications - Baker Lab
Aug 12 · about.gitlab.com
Meet the GitLab team

Related Questions

What are some of the key projects Ai-Heng Ashley Lee has worked on at Seattle Credit Union?
How did Ai-Heng Ashley Lee's role at AI2 differ from her role at Seattle Credit Union?
What specific strategies did Ai-Heng Ashley Lee use to increase user engagement at AI2?
Can you provide examples of Ai-Heng Ashley Lee's work in social media marketing?
What are Ai-Heng Ashley Lee's main responsibilities at AI2?
Ai-Heng Lee
Ai-Heng Lee, photo 1
Ai-Heng Lee, photo 2
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Location

Seattle, Washington, United States