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Aidy Smith 🍷🥃
TV Presenter & Broadcaster (Wine, Spirits, Food, Travel, LGBT+, Neurodiversity). UK's only TV Host w Tourette Syndrome, 5th Most Influential Person in Drinks 2024, Founder of DRINKLUSIVE | DE&I Spokesperson | IG: @Sypped
Aidy Smith is an award-winning TV presenter, broadcaster, public speaker, and journalist known for his expertise in drinks, lifestyle, travel, LGBTQIA+, and neurodiversity topics.
He is the Managing Director of The Three Drinkers media company and founder of DRINKLUSIVE, an influential mentorship program aimed at supporting the next generation of drinks communicators from underrepresented communities.
Aidy is the executive producer and presenter of the popular TV series on Amazon Prime, The Three Drinkers, where he advocates for LGBTQ+ communities and individuals with disabilities while championing his neurodiversity, including ADHD and Tourette syndrome.
Critically acclaimed as 'the Top Gear of drinks,' The Three Drinkers is a highly-rated drinks travel show airing in over 100 countries and territories and major airlines like British Airways, Virgin Atlantic, Lufthansa, and Iberia.
Apart from TV, Aidy has produced and presented documentaries on neurodiversity for BBC Radio 4 and Virgin Radio and written columns for publications like the Evening Standard and The Independent.
His ongoing column in The Independent, numerous TV appearances, radio segments on BBC Radio London, and a significant Instagram following (@sypped) establish him as a prominent drinks personality in Europe.
Aidy's engaging approach to drinks includes interactive guides, ABC education, masterclasses, and strategic consulting for brands on digital and consumer strategies.
He offers expertise in branded content, social campaigns, panel moderation, wine & spirits media consultancy, content development, events & masterclasses, video campaigns, and TV & film production.
Aidy holds a BSc in Advanced Marketing Management from Lancaster University and is a former executive in notable organizations like The Three Drinkers Productions, Sypped, Winerist, Miele, and Vivino.
With extensive experience ranging from brand partnerships to global ambassadorship, Aidy's background also includes roles in media, marketing, and consulting across various industries and organizations.
Highlights
Reveal Time. Well, kind of. You’ll have to wait until Monday for the big scoop.
Over the last 12 months I’ve been working tirelessly on building something. That something is the biggest mentorship the drinks industry has ever seen to support a new community of diverse faces who want to call this industry their home. 6 new faces every 6 months across the wonderful LGBTQIA+, underrepresented ethnicity and disability communities. Through certifications, paid commissions, content creation, 1-1 sessions and mentoring over 6 months we will change lives.
I say “we” because while I may have founded this project I simply could not do this alone. I want to thank every single person who has shown commitment to this and been so excited to take part - you are the reason this will become what it does and I can’t wait to showcase each and every one of you over the coming days and weeks.
I must also pay a huge gratitude to Global Brands Limited who have been instrumental in this, The Three Drinkers (Curious Camel Productions) who without this wouldn’t be happening, Wine & Spirit Education Trust for bolstering education and knowledge to those who need it and JancisRobinson.com alongside The Independent for taking strides to get new faces out there.
And then to my DRINKLUSIVE mentors. Wow. The sheer support, love and gratitude I have seen over the past weeks. You are beautiful people and I cannot wait to embark on this journey with you all - can’t wait to introduce you to everyone too!
So much more to say. But for now, get excited, think of those you know who may be able to apply. Let’s pave the way for change and allow so many more communities to find a love for what’s in the glass.
Let’s do this!
#inclusivity #equity #diversity #drinks #change #community #drinklusive
