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Aimee Johnson

Seasoned Marketing & Business Executive

Aimee Johnson is a senior digital and marketing executive with extensive experience in customer-centric innovation and solutions.1 She currently serves as a Strategic Advisor at Atypical AI, an innovative artificial intelligence and learning science lab focused on edtech.1

Career Highlights

Atypical AI: As a Strategic Advisor at Atypical AI since June 2023, Johnson advises on:

  • Personalized learning solutions using AI
  • AI tools for measuring student success
  • Empowering educators and learners with AI-enabled content creation and collaboration tools
  • Creating accessible and safe AI experiences
  • Developing user-friendly and engaging AI interfaces1

Previous Roles:

  • Chief Marketing Officer (CMO) at Zillow Group (2018-2022)
  • Vice President of Strategic Coffee Initiatives at Starbucks (2008-2011)
  • Director of Coffee Strategy and Innovation at Starbucks (2004-2008)

Achievements

At Zillow Group, Johnson:

  • Led a company-wide transformation initiative
  • Grew the marketing team by 64%
  • Launched Zillow's first brand campaign during the COVID-19 pandemic
  • Achieved a 43% increase in year-over-year visits through 20201

At Starbucks, she:

  • Played a key role in bringing VIA and Clover brewing systems to market
  • Reinvented the instant coffee segment with VIA, generating over $150 million in global first-year sales
  • Launched innovative products and drove double-digit growth in the Whole Bean/Brewed Coffee category1

Johnson's expertise in marketing, innovation, and customer-centric strategies has made her a valuable asset to Atypical AI as they work to revolutionize the edtech industry through artificial intelligence and learning science.12

Highlights

May 24 · linkedin

Are you looking to help your child stand out in competitive admissions, excel academically, master executive function, or pursue their passions? Discover Curious Cardinals. They meticulously select well-credentialed, college-age mentors tailored to your child's needs. Our experience with them has been exceptional. My 10-year-old daughter, Siena, wanted to improve her improv skills and learn to design and write plays. She was paired with Paloma, a Stanford University graduate and who interned at Disney and performed in over 20 musicals, including some on Broadway. Paloma had the ideal experience, personality, and patience to mentor and guide Siena, inspiring creativity and driving goals and accountability. Over the last few months, my daughter’s improv skills have improved and she has written a play, designed the play’s the characters' clothes and set designs, and created a short stop-motion video to bring the play to life. The best part is she had a ton of fun learning! #creativity #parenting #innovation #mentoring

Apr 9 · linkedin

So proud to have been a part of Zillow helping people find escape during the pandemic. Like everyone else, we were all trapped in our homes and apartments wondering what was next. A few months in, we saw that “spying” into someone else’s space was a little bit of fun in the otherwise dreary and stressful world. Thank you Jennifer Berger, Stephanie Marx, and Stephanie R. - among so many others in the Zillow Creative Studio and Marketing Department, who came up with such creative, engaging, and relatable customer communications. Thank you to the engineer and product teams who kept the site relevant and fun. #creative #leadership #fun

Related Questions

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Aimee Johnson
Aimee Johnson, photo 1
Aimee Johnson, photo 2
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Experience

Strategic Advisor at Atypical AI
CMO at Zillow Group, SVP Digital Customer Experiences at Starbucks, various VP roles at Starbucks

Education

MBA in Marketing from The George Washington University School of Business, BBA in Marketing, Minor in English from Virginia Polytechnic Institute and State University

Location

Seattle, Washington, United States