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Aisha Tritle

VP, Insights & Analytics | Business Strategy | Behavioral Analysis | Working with Most Major Entertainment Studios

Aisha Tritle is a seasoned professional known for her expertise in leveraging data and lateral thinking to help clients solve problems and identify opportunities in the digital landscape.

She has been recognized as the Global Top 100 Data & Analytics Winner at the OnCon Icon Awards in 2021, 2022, and 2024.

In her role as the VP of Insights & Analytics at YouGov Behavioral, Aisha provides strategic insights and data-driven solutions to clients in the entertainment industry, particularly major studios and SVOD platforms.

Her work involves guiding clients through the entire content lifecycle, from strategic planning and production to marketing and release, while also offering detailed story insights for popular shows.

Aside from entertainment, she extends her expertise to clients in music, gaming, and government sectors, equipping them with actionable insights to expand audiences, enhance user experience, and improve public sentiment.

Aisha specializes in areas such as Behavioral Trends, Fandom Analysis, Competitor Analysis, Content Strategy, Talent & Brand Positioning, Global Marketing, Market Feasibility, and Brand Partnerships.

Her elective research interests include exploring the online behaviors and content preferences of Neurodivergent Audiences and Artificial Intelligence.

Aisha's educational background includes studying Contemporary Drama at The Royal Academy of Dramatic Art in London, England, and attending Paradise Valley Community College.

Her professional journey spans various roles, including VP, Novelist, Playwright, Actress, Filmmaker, Communications Manager, Advisor, Marketing Administrator, Social Media Manager, Writer, Head of Marketing, Content Intern, Model, Brand Ambassador, Copywriter, and English Instructor in organizations like YouGov Behavioral, Omnidya, mHome Healthcare Inc, L3 Healthcare Solutions, Meanwise, Modern AlkaMe Inc., Influent, and Health-e Republic.

Aisha Tritle
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Location

London, England, United Kingdom