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Aisling Browne

CEO & Co-Founder @ Glitch | Transforming scaling businesses online growth through AI.

Aisling Browne is the CEO and Co-Founder of GlitchAds, a startup focused on simplifying ad management for small businesses through artificial intelligence. The platform aims to enable small and medium-sized enterprises (SMEs) to set up ad campaigns quickly and efficiently, akin to how Stripe facilitates billing processes. Browne emphasizes the importance of making digital advertising accessible for SMEs, which often operate with limited marketing resources.1

Before founding GlitchAds, Browne gained experience at various startups, including Wayflyer and Delio. Her work has centered on automating advertising processes to help small businesses optimize their marketing efforts. The idea for GlitchAds emerged during her collaboration with Kingsley Kelly, with whom she shared a vision of leveraging AI to enhance advertising capabilities for smaller companies.13

Browne holds a Bachelor of Arts degree from University College Dublin and has been recognized for her contributions to the tech startup ecosystem, particularly in transforming online growth strategies for scaling businesses.24

Highlights

Jul 25 · linkedin

When should a CEO step out of the weeds? 🌱🚶‍♂️

One of the main things I've seen work extremely well in many of the startups I've worked in is CEOs stepping out of the weeds early on and empowering a capable team to get the real shit done and achieve growth at scale. 🏃‍♂️💨

This has been no different at Glitch . Over the last few months, Kingsley Kelly and I have been lucky enough to bring on a group of smart and experienced people into the team.

But let’s not pretend… doing it isn’t easy!

But when it works it’s so good. For us, it has been an absolute game changer - the expertise and fresh perspectives they've brought in such a short space of time have been invaluable! They’re driving innovation and efficiency in ways I hadn’t imagined. 🚀💡

We've seen remarkable improvements in across the board. This approach isn’t just about delegation, it's about empowering your team to achieve greatness together.

So, when should a CEO step out of the weeds? Yesterday. Trust your team, let them shine, and watch the magic happen. ✨

#Leadership #TeamBuilding #Innovation #TrustYourTeam #StartupGrowth #GetStuffDone Kingsley Kelly Tianyi Wang Conor Murphy Frason F. Khaleelah Jones, PhD, MBA Rickwang Tientcheu

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Jul 24 · linkedin

Are we THAT surprised Google decided to keep cookies in Chrome?

But what will the impact be on the Ads Space?

💨 Advertisers: "Phew, let's keep tracking!" This decision means advertisers can continue using third-party cookies for targeted ads, providing stability in their ad strategies without needing to overhaul systems just yet​...

💨 Privacy Advocates: "More cookies?! Really?!" Despite this setback, the push for a privacy-friendly internet continues. Many believe this move is more about balancing Google's advertising revenue with user privacy concerns​...

💨 Marketers: “Alternative what? Never heard of it.” While the delay offers short-term relief, it's still crucial to invest in first-party data strategies and privacy-preserving technologies to stay ahead in the long run​...

At Glitch , we're still focused on leveraging first-party and zero-party data to enable our AI offer more robust and personalised outputs to our customers.

Why?

Insights are more accurate and actionable. You get a clearer picture of customer behaviour, preferences, and needs, which translates into better decision-making and more effective marketing strategies. Personalised experiences based on this data can significantly improve customer satisfaction and loyalty​! That's what we're all about!

What’s your take? How will this affect our digital diet? Let's chat! #Privacy #DigitalMarketing #Google #FirstParty #ZeroParty #Cookies Kingsley Kelly Tianyi Wang Conor Murphy Khaleelah Jones, PhD, MBA Frason F. Rickwang Tientcheu

Related Questions

What inspired Aisling Browne to start GlitchAds?
How did Aisling Browne transition from redundancy to becoming a CEO?
What challenges did Aisling Browne face while building GlitchAds?
What is Aisling Browne's educational background?
How did Aisling Browne's previous roles at Wayflyer and Delio influence her career?
Aisling Browne
Aisling Browne, photo 1
Aisling Browne, photo 2
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Location

Dublin, County Dublin, Ireland