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Ajay Pattani
Perfect Search | I aspire to lead through love and laughter
Ajay Pattani is a Miami Beach, Florida-based entrepreneur and investor with a diverse portfolio of experiences and investments.1 He is the Founder and CEO of Perfect Search Media, a digital marketing agency he established in April 2010.1 Pattani has been a "Tiny Investor" in SpaceX since October 2020.12
In addition to his involvement with SpaceX, Pattani's professional experience includes:
- Investor in Packback since August 201412
- Executive Board Member at StreetWise, Inc. since July 20151
- Board Member focused on Mentorship at Entrepreneurs' Organization since September 20131
- Mentor at 1871 since June 20131
Pattani's educational background includes time at the University of Illinois at Urbana-Champaign from 1996 to 2000.1 His company, Perfect Search Media, has received several accolades, including:
- Platinum dotCOMM Award in 20171
- Platinum Marcom Award in 20171
- Inc. 5000 listing in 20171
- INC.COM Best Workplaces in the USA in 20181
Pattani is known for building a data-driven team at Perfect Search Media with a strong focus on client service and insightful reporting.1
Highlights
How to turn online ads into in-store traffic goldmine
Don't overlook e-commerce PPC for boosting brick-and-mortar footfall.
Here’s how, at Perfect Search Media, we helped a fashion retailer skyrocket online purchases while also driving foot traffic to its physical stores:
Step 1: We zeroed in on unique store locations.
Step 2: We targeted ads within a 5-mile radius to reach relevant audiences.
This included people who intended to buy similar products, those who resembled current customers, and those already interested in nearby products.
Step 3: We remarketed to customers who had abandoned their carts.
Step 4: We tailored Google Search campaigns around “near me” and “in-store” queries
Four simple steps.
And these are the results we got:
- 47.5% weekly increase in online purchases.
- 19.9% rise in conversion rate.
- 12.4% increase in in-store traffic.
- 37.7% rise in weekend retail store visits.
- 778 more visitors per Google’s Store Visit metrics.
Read more about the backend of this campaign: https://lnkd.in/exrjNJcx
If you want similar results for your business, shoot me a DM.
Meanwhile, follow Ajay Pattani for more on digital marketing.
#DigitalMarketing #Agency #PPC #Footfall
