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Ajit Ghuman

I help companies monetize and win

Ajit Ghuman is the Director of Product Management for Pricing, Packaging, and Customer Experience at Twilio.13 He has extensive experience in product marketing and pricing strategy across several SaaS companies.2

Key points about Ajit Ghuman:

  • Author of the book "Price to Scale"13
  • Host of the "Code to Cash" podcast focused on monetization strategies1
  • Previously held roles at companies like Narvar, Medallia, Helpshift, Feedzai, and Reputation.com2
  • Added pricing to his professional focus in 20193
  • Advocates for changing the "monetization stack" to enable faster implementation of pricing strategies1
  • Expertise in areas like enterprise product marketing, pricing and packaging, and messaging2
  • Based in San Francisco, California2
  • Recognized as a Top Product Marketing Mentor in 20212

Ajit is passionate about improving how companies approach pricing and monetization, particularly enabling faster changes to pricing strategies in SaaS businesses.1 He utilizes a four-step framework for pricing that includes packaging, pricing metric, tariff structure, and price point.1

Highlights

Apr 23 · linkedin

1yr of Monetizely

Today (4/22) is Monetizely's birthday, and while subjectively it feels like we haven't even begun. A lot happened last year with the company and me:

  1. Built out a first version of our product wit help of Jitendra Gokhale, beats any pricing engine by any CPQ or Billing product hands down
  2. Rejected $1M in funding in a very mentally exhausting / decision paralysis insane week
  3. Akhil Gupta joined as co-founder
  4. Got rejected by YC twice, got over that itch
  5. Raised a smaller round
  6. Assembled a rag tag team of people to iterate meeting scheduling / reach outs and content (Harsh Gogoi, Karan Singhmar, Sonali S.)
  7. Did a lot of it while living out of savings and putting savings into product dev
  8. Launched the category's first AI-powered quoting product
  9. Got a few design partners and then lost them to circumstances
  10. Got some design partners again
  11. Reduced burn rate while drinking chai from tapri for 20cents and got haircuts for $1 (worried about your burn? build in India)

Whatever happens here on in, there is no going back. Some people feel like they will go back to their jobs and have a fall back. But we already burnt our boats!

Related Questions

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What companies has Ajit Ghuman worked for before joining Twilio?
Ajit Ghuman
Ajit Ghuman, photo 1
Ajit Ghuman, photo 2
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Location

San Francisco, California, United States