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Akash Nemani
Head of CPG, Luxury, Beauty & QSR at Meta for Middle East and Africa
Akash Nemani is a seasoned business and technology professional with more than a decade of experience in entrepreneurship, sales, strategy, and business development. With a Bachelor's degree in Computer Engineering from the National University of Singapore and a minor in Technology Entrepreneurship from Stanford University, Akash has worked with Facebook and three innovative startups across Asia and the USA. He has experience as a Product Manager, Operations Manager, and Business Development Manager. Akash now leads Client Relationships at Facebook with his unique experience as a Founding Team Member of one of Singapore's most well-known startups and as a Country Head and Business Development Manager for one of Asia's fastest-growing startups.
Akash has held various roles, including Product Analyst at Space Machine Inc., Marketing Consultant at Google, and Student Evangelist at Microsoft. He was also a Teaching Assistant and Module Coordinator for Software Engineering and Human-Computer Interaction at the National University of Singapore. Additionally, he taught the Business of Software at National University of Singapore and coordinated events as the Events Coordinator for NUS Co-operative Society.
Highlights
🚀 Elevating Luxury Retail: Meta's AI led Campaigns Unleashes Success for Ounass 🛍️
Thrilled to share a remarkable success story in the world of luxury retail! Ounass embarked on a transformative journey with Meta's Advantage+ shopping campaigns, and the results are truly remarkable. The results are truly groundbreaking:
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19% Lower Cost Per Purchase
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16% Lower Cost Per Add to Cart Action
This A/B test serves as a testament to the potential of technology to reshape luxury retail strategies and optimize costs without compromising on the luxury experience. Dive into the full case study to uncover insights that could redefine your marketing approach.
Link to the case study : https://lnkd.in/dGN4ky7h
The cross-media opportunity: How does digital advertising help build brand equity?
New research by AudienceProject and GfK reveals how different marketing channels can help drive brand impact and efficiency.
The study, commissioned by Meta, analyzed 32 cross-media campaigns from 28 leading brands across Europe. Some key takeaways from this report:
- Digital advertising and TV are both highly effective channels for brand building.
- Ads on Meta technologies drove brand equity across the whole marketing funnel at efficient cost.
- Marketers can maximise impact and efficiency by boosting the proportion of digital media in their marketing mix and capitalising on synergies with TV. Adding Facebook and Instagram ads to TV campaigns drove significant lower funnel results, more than doubling the impact on purchase action.
Read the full report on the Meta for Business blog. https://lnkd.in/dkQuPG_F
