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Alain Goudey

Sound design, innovation & technology @NEOMA BS & @AtooMedia

Alain Goudey is a prominent figure in the field of digital innovation and sensory marketing in France. He currently serves as the Associate Dean for Digital and Full Professor (HDR) of Marketing at NEOMA Business School.14 As one of the leading specialists in sensory marketing and digital innovation in France, Goudey's expertise spans across various domains:

Academic Career

  • Full Professor (HDR) of Marketing at NEOMA Business School
  • Holds a PhD and HDR in management sciences from Université Paris-Dauphine
  • Master's in management sciences with an IT specialization from Institut Mines-Telecom Business School1

Research and Publications

  • Published in international scientific journals such as International Journal of Research in Marketing and Journal of Retailing and Consumer Services
  • Research areas include sensory marketing, adoption of disruptive technologies, digital transformation, and technologies for education (VR, AR, AI)14

Entrepreneurship

  • Serial entrepreneur, founding partner of:
    • AtooMedia: a sound communication and musical design agency
    • Mediavea: a retail marketing company
    • Sociacom: a consulting company in digital14

Media Presence and Speaking Engagements

  • Regularly featured in media outlets such as Harvard Business Review, Financial Times, and Le Monde
  • Frequent speaker at conferences including AACSB, EFMD, AMBA, and TEDx4

Digital Innovation in Education

  • Pioneered the use of virtual reality in business education, developing VR-based case studies
  • Advocates for the integration of disruptive technologies in business school curricula24

Alain Goudey's LinkedIn profile can be found under the username "goudey", where he describes himself as "Imagining the Future of Education and creating sonic branding".3

Highlights

Sep 10 · the-yuan.com
Alain Goudey - Author - The Yuan
Alain Goudey - Author - The Yuan
Apr 2 · gbsn.org
Alain Goudey - GBSN
Alain Goudey - GBSN
Alain Goudey, Author at EFMD Global blog
Nov 10 · neoma-bs.com
3 questions for Alain Goudey on using Virtual Reality in the classroom
3 questions for Alain Goudey on using Virtual Reality in the classroom

Related Questions

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Alain Goudey
Alain Goudey, photo 1
Alain Goudey, photo 2
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Location

Greater Paris Metropolitan Region