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Alan Daly

Managing Director, UM Ireland at UM Worldwide

Alan Daly is the Managing Director of UM Ireland, a position he has held since January 2020.1 UM Ireland is part of IPG Mediabrands, a global media agency network.12 In his role, Daly oversees a team that manages accounts for clients such as Fitbit EMEA, Johnson & Johnson, Just Eat, Mater Private, Zurich, and Mattel.13

Prior to becoming Managing Director, Daly joined UM Ireland in March 2019 as international business director, where he led the team that won the Fitbit EMEA account for Europe, Middle East, and Africa.1

Daly is known for his creative and commercially savvy approach to media solutions that help build brands and markets.1 He has shared insights on how the advertising industry has been affected by the COVID-19 pandemic, noting the resilience of the industry and the importance of continued investment in above-the-line communications during challenging times.3

Under Daly's leadership, UM Ireland has embraced data-driven marketing strategies, implementing proprietary data platforms like Kinesso to improve consumer engagement and marketing effectiveness for their clients.3

Related Questions

What are Alan Daly's key achievements at UM Ireland?
How did Alan Daly contribute to winning the Fitbit EMEA account?
What is Alan Daly's background before joining UM Ireland?
How does Alan Daly's leadership style impact UM Ireland's clients?
What are the future plans for UM Ireland under Alan Daly's direction?
Alan Daly
Alan Daly, photo 1
Alan Daly, photo 2
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Location

Ireland