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Alan Duncan
Digital Transformation specialist. Cyber Security expert. A proven track record of building award winning teams that deliver tangible results.
Alan Duncan is a highly experienced Brand and Digital Leader known for his exceptional ability to deliver transformative global projects, initiatives, and strategies in highly competitive markets. He is a trusted expert in the digital landscape, consistently driving business development and advancement to achieve improved customer experiences, brand and product awareness. Alan's background is highlighted by a series of notable achievements including delivering a customer experience strategy for email marketing, overhauling event lead generation, and upgrading email marketing software, increasing open rates to over 40%.
Alan holds a Postgraduate Diploma in Digital Marketing from the Institute of Direct Marketing and Postgraduate Certificate in Digital Leadership from Squared Online. He also earned a Masters's degree in Publishing from Robert Gordon University and Bachelor's degree in Public Policy from the same institution.
His professional experience includes serving as Transformation Lead at EY Seren, Writer at The Seventh Sister, Lead Consultant at Cognizant, Senior Global Brand and Lead Generation Manager at SThree, and Senior Manager/Digital Strategy at Emperor. At these firms, he executed multiple high-profile product launches and re-branding programs.
Other accomplishments from his background include building engagement across organizations, leading, motivating, and inspiring colleagues. Alan is proactive, dynamic, focused, creative, analytical, and strategic. He is also tireless, an effective self-starter, confident, value-driven, and adaptable.
Highlights
If you haven't been completely out of the loop this week, you're probably aware that former President Donald Trump had a conversation with X's owner, @Elon musk, on Spaces, X's live streaming service, this past Monday evening.
Feedback on the event is still being captured however many are comparing it to Frost vs Nixon. In opposite land.
Anyway a more positive result may have been achieved had it not for the stream being plagued by technical issues, including subpar broadcast quality, numerous glitches, a 40-minute delay, and viewers struggling to join the stream. Musk defensively attributed these issues to a DDoS attack.
Let me give you some context. About five years ago, I developed a sophisticated multi-language live streaming solution for a client using Vidyard and Salesforce to showcase their products through their main advocate, to key clients across various global markets. The stakes were high, as the client's and advocate's reputations were on the line, and any technical mishap would have been detrimental to all involved. Thankfully, the event went without hitch, with my team managing to broadcast to over 32,000 registered clients in six languages across 12 countries for two hours without any glitches or delays.
Achieving this required extensive preparation. We established some straightforward guidelines to ensure we met client expectations and delivered a successful live stream:
Define the live stream's objectives. Number of viewers, audience engagement, revenue, or duration? Have you allocated sufficient time and resources to achieve this? Can your platform accommodate your intended audience size. Once you've estimated the number, double it, and then double it again. Script it. Determine the content, presentation length, potential issues, and contingency plans. Follow recommended video dimensions for your platform (note to Elon: it's 1900 x 1200 on X). Use professional recording gear and hire experts to set up your cameras, lighting, and microphones. Configure your encoder correctly to avoid affecting the stream's quality. Have backup encoders ready just in case. Consider the customer experience. Test the entire process thoroughly, from registration to access, in various settings and devices. Manage audience expectations. Provide access guidelines, recommend internet speeds for optimal viewing. Use a countdown clock or backup content. Align expectations with client. Equip tech support teams with FAQs in multiple languages. Don't treat your live stream as a one-time event. Prepare additional content, run ads, have a host or moderator ready to maintain engagement during any technical issues.
Reflecting on that experience, I realize that technology has advanced significantly in a short period. If I were to deliver a live streaming solution today, I would expect to create a highly personalized, AI-driven experience, not a problematic and inaccessible mess.
Elon, give me a call if you'd like to chat. Maybe don't livestream me...
Can the job market for AI keep pace with the acceleration of technological advancement? And are we now on the verge of a new arms race in the war for top AI talent?
