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Alan Jin

COO, Co-Founder at Muso - We’re hiring 🥁

Alan Jin is a co-founder and the Chief Operating Officer (COO) of Surreal, a company that was originally known as Muso. Here are some key points about his background and career:

Education and Early Career

Alan Jin attended Monash University from 2012 to 2016, where he studied Science and Communications. Before co-founding Muso, he had a diverse range of roles, including working as an Acting Teacher at Stage School Australia, a Marketing Assistant and Business Coordinator at Traffik, and a Business Coordinator and Account Executive at Clemenger BBDO. He also worked as a Production Manager at Bestoh Productions from February 2018 to December 2018.1

Co-Founding Muso/Surreal

In January 2018, Alan Jin co-founded Muso along with Brandon Crimmins and Jeremiah Siemianow. The company initially focused on creating more live music events in Australia and New Zealand by linking venues and artists. Over time, Muso expanded significantly, hosting over 50,000 gigs in 900+ venues for 8,000+ artists.26

Rebranding to Surreal

At the start of 2023, the company rebranded from Muso to Surreal, broadening its scope from just live music to a wider range of entertainment, including quiz nights, drag queens, dancers, comedians, and more. This change reflected the company's new mission to emphasize the importance of novel and exciting live experiences.2

Current Role and Achievements

As the COO of Surreal, Alan Jin is involved in building the world's live entertainment infrastructure. The company has grown to host over 90,000 gigs per year and operates in Australia, New Zealand, and the UK. He is also a speaker and industry mentor, sharing insights on early-stage customer engagement and startup growth.345

You can find more details about Alan Jin on his LinkedIn profile under the username alan-jin-33b298124.4

Highlights

Dec 22 · linkedin

This year Muso facilitated 5,831,410 minutes worth of live entertainment.

That's 11 years and 1 month worth of live performances, all within a year. It's been a gargantuan one, here's a few quick highlights.

🎸 31,968 gigs played 💰 $15.3M paid to entertainers 🍺 23 new venue groups 🇬🇧 Launched in the UK 🇳🇿 Launched in NZ ② Built Muso 2.0 👋 Expanded our team of 15 to the UK & Germany

These highlights are testament to the hustle and tenacity of the team I am surrounded by. I wish everyone could see first-hand some of the efforts put in this year, it's nothing short of inspiring. I couldn't be more proud of every single person in the team.

Thanks to everyone who was a part of our 2022, clients, investors, partners, friends, family, community. You've been equally as instrumental - pun intended.

Now time to rest and enjoy the break, we're pumped to show you what we will do in 2023 🚀

Related Questions

What inspired Alan Jin to transition from acting to entrepreneurship?
How did Muso evolve into Surreal?
What challenges did Alan Jin face while building Muso?
What is Surreal's mission beyond live music?
How has Alan Jin's background in science and communications influenced his career?
Alan Jin
Alan Jin, photo 1
Alan Jin, photo 2
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Location

Melbourne, Australia