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Alan Roof

Senior Paid Media Manager @ Skechers | Babson MBA

Alan Roof is a seasoned marketing professional currently serving as the Senior Manager of Paid Media at Skechers.1 He has over 12 years of experience in marketing, having worked with notable brands such as Disney and Forever 21.2

Career Highlights

  • Current Role: Senior Manager, Paid Media at Skechers (since September 2022)
  • Previous Positions:
    • Manager, Paid Media at The Walt Disney Company
    • Digital Marketing Manager at Forever 21
    • Associate Director roles at Campbell Ewald and Hearts & Science
    • Senior Analyst at IPG Mediabrands
    • Digital Marketing at First Republic Bank
    • Paid Search Marketing at Macy's

Education and Skills

Alan holds an MBA from Babson College.1 He has extensive experience in various aspects of digital marketing, including:

  • Paid search
  • Social media advertising
  • Display advertising
  • Video advertising
  • App advertising
  • Affiliate marketing
  • Influencer marketing

Additional Information

Alan has also served as an Adjunct Professor for digital marketing and social media marketing courses at the SDSU Global Campus.1 He holds numerous certifications from Google, Microsoft, and Twitter, demonstrating his expertise in various digital marketing platforms.1

Related Questions

What are some of the key strategies Alan Roof has implemented at Skechers?
How has Alan Roof's experience at Disney influenced his approach at Skechers?
What specific campaigns has Alan Roof managed at Skechers?
How does Alan Roof's role at Skechers differ from his previous positions?
What are some of the challenges Alan Roof has faced in his career?
Alan Roof
Alan Roof, photo 1
Alan Roof, photo 2
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Location

Los Angeles Metropolitan Area