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Alana Boomer
Sales Engagement Manager, Worldwide - Equipping Enterprise Sales Professionals With Social Selling Tools & Strategies to Optimize Business Results
Professional Background
Alana Boomer is an accomplished Sales Engagement Manager at ADP, where she plays a pivotal role in propelling the company towards the #FutureOfWork. Her expertise lies in training global sales teams and managing ADP's social selling initiatives, collaborating with esteemed partners such as LinkedIn and EveryoneSocial. Alana is committed to ensuring that organizations embrace innovative technologies and develop strategic digital strategies to enhance business transformation. Her focus on customizing sales training sessions across various business units reflects her passion for empowering teams and improving sales velocity.
With a robust background in digital marketing, sales, event marketing, social media, and customer service, Alana brings a wealth of experience to her role. Her previous positions at ADP include Marketing Specialist and Marketing Coordinator for Canada and Western Canada, allowing her to gain a comprehensive understanding of the company's operations across North America, EMEA, LATAM, and APAC regions. This global perspective enhances her ability to strategize effectively and collaborate with leadership teams to fulfill organizational objectives.
Alana firmly believes in the power of data and technology to inform business decisions and improve team performance. Her motto, "If it helps increase sales velocity or removes friction in the sales process, I’m in!", showcases her proactive approach to identifying opportunities for growth within the sales landscape.
Education and Achievements
Alana Boomer's educational background has significantly contributed to her professional journey. She studied for her Bachelor’s Degree in Business, specializing in Marketing at Griffith University, where she honed her skills in analyzing consumer behavior and strategic marketing planning. Additionally, she pursued a Diploma in Marketing Communications at the British Columbia Institute of Technology, further enriching her knowledge in effective communication strategies and brand management.
Her commitment to continuous learning and professional development is evident in her ability to adapt to the evolving digital marketing landscape. This adaptability has proven to be a key asset as she engages with diverse teams and tackles unique challenges in her role at ADP.
Achievements
Throughout her career, Alana has a track record of delivering successful outcomes resulting from her innovative training programs and strategic initiatives. As a Sales Engagement Manager at ADP, she has been instrumental in designing and implementing customized sales training that has equipped sales teams with the tools and knowledge they need to excel. Her leadership in managing social selling tools has also fostered a culture of collaboration and efficiency within the sales organization.
Moreover, Alana's previous role as Director of Community Relations at the BCIT Marketing Association showcased her ability to build meaningful connections within the community, emphasizing the importance of networking and relationship-building in marketing and sales. She has consistently demonstrated her dedication to enhancing brand strategies, ensuring quality service, and maintaining alignment with corporate objectives.
Alana Boomer is not only a sales and marketing professional but also a thought leader in the realm of business transformation. Her insights on leveraging technology and data to drive organizational success position her as an invaluable asset to ADP and its global operations.
