Sign In

Alana Krutoyarsky

Global Senior Marketing, Communications, & PR Leader | Baccarat, Richemont Group, Montblanc

Alana Krutoyarsky is a strategic marketing leader with extensive experience in the luxury industry, currently serving as the Senior Manager of Marketing and PR at Baccarat.12 She has been working in the luxury sector for approximately 16 years, specializing in launching and managing high-end brands.2

Education and Background

Alana holds a Bachelor of Business Administration (BBA) with a focus on Marketing and Finance, which she completed between 2002 and 2007.1 Additionally, she obtained a Graduate Gemologist (G.G) certification in 2008, demonstrating her expertise in gemology.1

Professional Experience

Before joining Baccarat, Alana worked in various roles within the luxury industry:

  • She was previously employed at Montblanc North America as a Retail Marketing Manager.4
  • Alana also gained experience working in her family's fine jewelry and antiques business.4
  • She has been associated with prestigious companies in the luxury sector, including the Richemont Group.3

Current Role at Baccarat

As the Senior Manager of Marketing and PR at Baccarat, Alana is responsible for:

  • Developing and implementing marketing strategies for the luxury brand
  • Overseeing public relations efforts
  • Contributing to the global marketing and communications initiatives of the company3

Skills and Expertise

Alana's professional background suggests she has developed strong skills in:

  • Strategic marketing in the luxury sector
  • Brand management and development
  • Public relations and communications
  • Retail marketing, particularly in the context of high-end products

Her combination of formal education in business and specialized training in gemology makes her well-suited for her role in the luxury goods industry, particularly with a brand like Baccarat that is known for its fine crystal products.

Highlights

Feb 3 · linkedin

Baccarat, presenting partner of the 2024 Pegasus World Cup was off to the races 🐎 last weekend. The spectacular event drew in more than 10,000 horse-racing enthusiasts and Baccarat did not shy away from rolling out the red carpet to welcome Miami’s elite to a desert-oasis inspired, crystal-clad outdoor lounge and viewing experience.

Read more about the Baccarat Garden at Pegasus in Surface Magazine below. 👇 🐎

#baccarat #marketing #vipexperience #branding #luxury #luxuryliving

Aug 27 · linkedin

🎾 US Open kick-off event

🏓 Baccarat Petit Slam: On Wednesday, August 23rd, Baccarat hosted its inaugural ‘Petit Slam’ at Baccarat Hotel & Residences New York, and it was a grand success!

In celebration of the 2023 US Open, Baccarat partnered with world champion tennis stars, Jannik Sinner (#6 in the world for men) and Maria Sakkari (#8 in the world) to compete in a friendly table tennis match in the Petit Salon of the fabulous Baccarat Hotel. The stunning red table featured a Baccarat crystal net, custom-branded Baccarat paddles and balls, and much more. In attendance were press, influencers, brand fans, VIPs, and more - all ready for the showdown.

#baccarat #usopen #2023usopen #luxurymarketing #luxury #tennis

Related Questions

What are Alana Krutoyarsky's key achievements at Baccarat?
How did Alana Krutoyarsky transition from Montblanc to Baccarat?
What is Alana Krutoyarsky's educational background?
What specific strategies has Alana Krutoyarsky implemented in her marketing roles?
How long has Alana Krutoyarsky been in the luxury industry?
Alana Krutoyarsky
Alana Krutoyarsky, photo 1
Alana Krutoyarsky, photo 2
Add to my network

Location

New York, New York, United States