Suggestions
Alana Pease
Chief of Staff at Proforma Fund, Inc.
Professional Background
Alana Pease currently serves as the Chief of Staff at Proforma Fund, where she plays a pivotal role in enhancing the operational efficiency of the organization. With her extensive experience in executive leadership, coaching, and strategy, Alana contributes to a motivated team of entrepreneurs and fintech innovators committed to strengthening the nation’s credit unions. At Proforma Fund, she leverages her background to build partnerships with an exclusive network of credit unions and dealerships across the United States. The mission of Proforma Fund focuses on helping these institutions achieve optimal loan-to-share ratios within a span of 24 months, ensuring that their financial performance remains robust while serving their constituents effectively.
In her executive position, Alana has structured a unique relationship model that eliminates charge-offs, thus providing peace of mind to credit unions looking to expand their loan portfolios. Proforma Fund's end-to-end servicing approach on new auto loans ensures that buyers benefit from lower interest rates and more manageable payments. Additionally, they enjoy expedited approvals and gain valuable insights into the perks of being a credit union member. The competitive advantage Proforma Fund offers is evident, as they exclusively deliver this opportunity to a single credit union in each market they engage with, fostering loyal partnerships and community support.
Education and Achievements
Alana Pease holds a Master of Business Administration (MBA) with a concentration in Business, Management, and Marketing from Lindenwood University. Her educational background laid a strong foundation for her extensive career in various prominent organizations across different sectors.
Before taking on her current role at Proforma Fund, Alana made significant contributions to a variety of companies, showcasing her versatility across industries. She formerly served as an Executive Coach and Strategist at HeadStrong Leader, LLC, where she combined her leadership and coaching skills to cultivate the next generation of business leaders.
Alana also has a rich history in business development and marketing positions. She worked with Edward Jones in business development, contributing to their growth and expansion strategies. Her career trajectory includes a position in business development, sales, and marketing at Nestlé Purina North America, where her insights helped enhance product offerings and market outreach.
One of her standout roles was in brand management and product development at the prestigious L'Oréal. Here, Alana was involved in creating compelling product narratives and driving successful marketing campaigns in a competitive beauty landscape. Furthermore, Alana’s experience as part of the Global Package Design & Development team at The Coca-Cola Company highlights her capability to engage in innovative product development that aligns with global branding initiatives.
Achievements
Alana Pease's achievements in her career are remarkable and have made a significant impact on the organizations she has served. Her strategic mind and ability to foster collaborative environments have been instrumental in aligning teams towards shared objectives and success. Perhaps one of her most noteworthy accomplishments at Proforma Fund is the development of a comprehensive and supportive framework for credit unions, which not only promotes financial sustainability but also underscores the importance of consumer education about credit union benefits.
In her various roles, Alana has demonstrated a keen aptitude for understanding market dynamics, enabling her organizations to navigate challenges effectively while seizing growth opportunities. Her ability to cultivate relationships with key stakeholders has proven invaluable in sectors driven by innovation and consumer trust.
Alana's commitment to mentorship and leadership development remains a cornerstone of her professional philosophy. By focusing on coaching upcoming leaders within the organizations she has been part of, she ensures a lasting legacy of empowerment and knowledge transfer that benefits the broader business community.
In summary, Alana Pease is a trailblazer in the fintech and credit union landscape. As the Chief of Staff at Proforma Fund, she utilizes her vast expertise and leadership experience to foster innovation and growth within the sector, ensuring that credit unions continue to provide essential financial services to their members. Her rich career trajectory and ongoing commitment to professional development position her as a thought leader in finance and corporate leadership. For those interested in exploring collaboration or understanding more about Proforma Fund’s unique offering for credit unions, Alana is open to connecting. Reach out via email at [email protected].
