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Alanna Baker

Vice President, Digital Partnerships and New Business at Target

Alanna Baker is the Vice President of Digital Partnerships and New Business at Target, a position she has held since August 2020. With nearly two decades of experience at Target, she has progressed through various strategic roles, including Senior Director of Merchandising for Target+ and Senior Director of Site Merchandising for Home at Target.com. Her career at Target began in January 2004, showcasing her extensive expertise in e-commerce and digital marketing.1

Education and Early Career

Baker earned a Bachelor of Arts in Business from Augsburg University in 1999. Before joining Target, she worked at Carmichael Lynch as an Account Manager in Relationship Marketing, where she focused on strategic planning for notable clients like Harley-Davidson and Porsche.1

Professional Achievements

Throughout her career at Target, Alanna has demonstrated a strong ability to drive enterprise sales and optimize conversion rates through effective e-commerce strategies. She has also been involved in various leadership roles that emphasize innovation and growth within the organization.12 Additionally, she is noted for her leadership in diversity and inclusion initiatives within Target's digital team.3

Personal Life

Alanna resides in Minnesota with her husband and three children, balancing her professional responsibilities with family life.3

Highlights

Jan 18 · linkedin

I am so fortunate to have had the opportunity to spend time with both my India and US teams over the past few days. Thank you Rakesh Mishra, Mark DCosta and my full Bengaluru Target+ and DES family for your warm hospitality. Spending time with you is always inspirational and a highlight of my year. Also amazing week with the Digital Leadership crew Prat Vemana, Ranjeet Bhosale, Purvi Shah, Renu Liddell, Thom Lewis, Jake Krings, Arianna Gavzy and Erin Sieling. Thank you to all of the teams in India who spent time with us last week, we learn so much from you! TII Digital is ready to blaze trails in 2024! George Paul S - We got this! 😀

Sep 16 · linkedin

Thank you team for a fantastic Target Together week. So thankful to work with such an amazing group of Digital leaders Prat Vemana, Thom Lewis, Purvi Shah, Renu Liddell, Michelle Bradford, Jake Krings and Erin Sieling. Meredith, Sam, Ariana, Melissa, Gina, Candace, thank you for being the glue that holds us together!

Also, so grateful for a room full of rock stars representing all of my teams across Digital New Business, Target+, and Digital Operations: Jennifer Zacharias, Jennifer MacMenamin Happel, Matt Burt, Tom Gehani, Chris Troutman, Janelle Ehrenstrom, Archana Balaji . Such a fun moment to have all of these groups together!

Related Questions

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Alanna Baker
Alanna Baker, photo 1
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Location

Greater Minneapolis-St. Paul Area