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Alasdair Crawley
CEO @ Fanbase | EoY ‘23 cohort finalist
Alasdair Crawley is the CEO and co-founder of Fanbase, a sports fan engagement platform based in Edinburgh, Scotland.12 He founded the company in 2019 with his brother Michael Crawley, after identifying gaps in fan engagement while involved with rugby clubs in Edinburgh.1
Fanbase offers sports clubs and colleges a centralized platform for selling tickets, VIP experiences, and subscriptions, with no upfront or setup costs.2 The company has secured significant funding and partnerships:
- In 2021, Fanbase raised £500,000 from investors, including former South African rugby international Bob Skinstad.1
- In September 2024, Fanbase secured a six-figure investment from Techstars and was selected for the 2024 Techstars Sports Accelerator program.2
Under Crawley's leadership, Fanbase has achieved notable milestones:
- Over 250 active sports teams and colleges across various sports use the platform.2
- The company reached 1 million ticket sales across the UK and United States.2
- Fanbase aims to expand globally, particularly in the North American sports market.1
Crawley maintains his role as a director at management consultancy Optima Partners while developing Fanbase.1 He recently completed a paternity leave period, demonstrating his ability to balance personal and professional responsibilities as a startup CEO.3
Highlights
Really pleased to share the news this week that Aldershot Town Football Club selected Fanbase as their strategic partner for ticketing, VIP bookings & subscriptions.
Our goal by providing these services is to unlock more and more data to be usable by the sports organisation for marketing, sales and great service.
For the fan, they should always feel recognised, rewarded and experience extreme simplicity when buying from any team.
Well done to everyone involved in the process across both teams.
I'm very proud to share that Fanbase has been listed in the GP Bullhound Northern Stars 2024 🌟
Thanks to all our partners, fans and our fantastic team who put in so much work behind the scenes.
Congrats to all the companies who have also been selected. There’s a lot of talent in North of the UK creating amazing products & services 🚀
We’re looking forward to meeting the judges: Andrea Cropley Deb Hetherington Joseph Quiligotti and Evgeny Yakovlev 🙏🏼
