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Alasdair McLean-Foreman
CEO at Teikametrics
Alasdair McLean-Foreman is the former CEO of Teikametrics, a leading Marketplace Optimization Platform catering to marketplace sellers and brand owners worldwide, specializing in platforms like Amazon and Walmart.
Teikametrics is devoted to helping sellers enhance profitability by optimizing billions of transactions through their Marketplace Optimization Platform, employing unique econometrics and machine-learning data models in a user-friendly SaaS interface.
Alasdair McLean-Foreman has a Bachelor of Arts (BA) degree in Economics from Harvard University and has a rich history of founding and leading various organizations like Clever Athletics LLC, traineo.com, and HDO Group LLC.
With a global presence in Boston, Seattle, Bengaluru, Hong Kong, and Mainland China, Alasdair combines top-notch technology with personalized coaching and support to assist entrepreneurs worldwide in maximizing their marketplace selling potential.
Highlights
In 2008, I was living in San Francisco, earning my primary income by selling on Amazon as a third-party seller.
It’s interesting to reflect on how much has changed as I head over to Walmart’s Let’s Grow Seller Summit this morning to connect with thousands of third-party sellers eager to grow their businesses. Many of the sellers we’ll be meeting are facing similar challenges to those I encountered, like Ads, Inventory, and Catalog issues—but now with the added complexities of selling across Amazon, Walmart, and other channels.
The Walmart Let’s Grow Summit is an incredible opportunity for Teikametrics to showcase our mission: helping sellers tackle these challenges with best-in-class AI technology and trusted experts.
I’m also excited to strengthen our partnership with Walmart teams across Ads (Walmart Connect), Walmart Marketplace, and Walmart Fulfillment (WFS), making it easier for sellers to acquire more new customers.
A big thank you to our brilliant team for all the preparation and collaboration leading up to this event. I’m looking forward to working together in person away from video calls! Special thanks to our partnerships team, led by Alicia Marshia and Jason Magee for coordinating everything so smoothly.
If you’re a Seller, Agency, or Partner attending Walmart Let’s Grow, please stop by our booth or reach out to me directly. We’d love to connect!
#letsgrow #marketplaces #walmart #walmartsummit #walmartletsgrow #walmartconnect #AI #teikametrics
As an e-commerce operator, these tough questions used to keep me up at night:
- How should I adjust my advertising strategy based on inventory performance?
- How much money am I losing due to stockouts?
- How much of my inventory is stale, and can I use ads to improve sell-through?
At Teikametrics, our vision is to leverage AI to optimize the critical levers that empower our customers to maximize their potential. Our AI Marketplace Optimization solution now gives sellers a competitive advantage by optimizing multiple dimensions of their business. Sellers can achieve even higher ROAS on Amazon and Walmart while boosting inventory productivity in FBA and WFS.
Inventory is the biggest risk on every seller or brand owner’s balance sheet. Order too little, and you’re losing money; order too much, and you’re tying up precious capital, leading to a negative cash flow spiral. Poor inventory management is what kept me up as a seller and even led to me sleeping in my office for a couple of years due to cash flow issues when I first started my e-commerce journey.
Our new AI-powered Inventory Optimization feature connects seamlessly with Advertising Optimization to holistically optimize both ROAS and inventory turns at Amazon FBA and Walmart WFS. We’re excited to provide this integrated solution that helps our customers scale more profitably on Amazon and Walmart.
We’re already seeing fantastic results, with improved profitability and reduced wasted ad spend for our customers as they prepare for the critical Q4 inventory planning period.
I recently caught up with our Senior Product Manager, Lara Chown, to discuss our vision for holistic AI-powered Inventory Optimization.
#ecommerce #inventorymanagement #AI #Amazon #Walmart #FBA #WFS #marketplace #advertisingoptimization #retailtech #Teikametrics
