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Alastair Mackie

Alastair Mackie is the Head of Digital Development, Advertising at the Financial Times (FT). He plays a key role in the FT's digital and audio strategies. Mackie has been involved in several innovative projects at the FT:

  1. He oversaw the launch of FT's first interactive audio experience in partnership with Google, which allowed listeners to navigate FT content using voice commands.1

  2. Mackie was instrumental in the FT's decision to partner with audio studio Pushkin on the FT Hot Money podcast, aiming to reach new audiences and grow revenues.2

  3. He is responsible for the FT's audio advertising and commercial development. According to Mackie, almost 90% of the FT's podcast listeners are non-subscribers, presenting a significant opportunity for audience growth.3

  4. Mackie serves as a contact for advertising and commercial development related to FT Audio products.4

His role at the FT involves exploring new ways to engage readers, particularly through audio experimentation, which he considers a key area of growth for the publication.1

Highlights

Dec 18 · ft.com
Transcript: Will IPOs ever come back? - Financial Times
Jul 8 · adweek.com
Financial Times Is Building Its U.S. Audience With Podcasts - Adweek
Financial Times Is Building Its U.S. Audience With Podcasts - Adweek
Jun 17 · vidamedia.co.uk
The power and potential of growing relationships between ... - VIDA
Nov 9 · aboutus.ft.com
FT launches first interactive audio experience, in ... - FT – About Us

Related Questions

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Alastair Mackie
Alastair Mackie, photo 1
Alastair Mackie, photo 2
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Location

London, United Kingdom