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Alba Bayes-Quer
Global Change & Implementation Specialist at Booking.com
Professional Background
Alba Bayes-Quer is a highly skilled professional with extensive experience in marketing, digital strategy, and project management. Her career began with her role as a Marketing Associate at the Seattle International Film Festival, where she honed her skills in marketing and event promotion. Establishing a strong foundation in film promotions and audience engagement, Alba successfully transitioned to Booking.com, a globally recognized online travel agency.
At Booking.com, Alba has had a remarkable journey, starting as a Marketing Associate and progressing through various positions, including Finance Account Manager and Performance and Digital Marketing Manager within the BookingSuite division. Her tenure at the company highlighted her expansive talents in both creative and analytical marketing strategies, allowing her to develop innovative solutions that effectively reached target audiences. Alba’s leadership qualities were further driven by her role as an Account Manager in New York City, where she directed efforts to foster new business relationships, ultimately leading to her current position as a Global Change & Implementation Specialist, where she excels at driving sustainable practices across the organization.
Education and Achievements
Alba's educational background is as impressive as her professional experience. She obtained her Bachelor of Arts degree in Advertising and Public Relations from Universitat Pompeu Fabra in Barcelona, a prestigious institution known for its rigorous curriculum and innovative approach to communications and marketing. Alba also pursued a continuing education program in Journalism and Advertising as an exchange student at the University of Richmond in Virginia, which provided her with an invaluable international perspective on marketing communications.
Her want to expand her prowess in data-driven decision-making led her to the University of Washington, where she earned a Certificate in Data Analysis through the Professional & Continuing Education program. Additionally, Alba began her academic journey studying photography at the Serra i Abella School of Arts and Design, which heightened her appreciation for visual storytelling—a skill that has been a tremendous asset in her marketing career.
Achievements
Alba's commitment to stepping out of her comfort zone is evident in her diverse skill set and her enthusiasm for embracing new challenges. Not only does she bring strong analytical skills to her role, but she also possesses an infectious enthusiasm that uplifts her teams and projects. Residing and working in Amsterdam, she has cultivated a positive work-life balance, enjoying a daily bike ride to her office that reflects her joyful personality and dedication to a healthy lifestyle.
Alba has also contributed significantly to the organizations she has been part of. As a marketing and analytics professional, she has implemented successful campaigns that have garnered positive results and recognition across various platforms. Her experience with cross-cultural communication and partnership development, particularly in Latin American and Caribbean markets, positions her as a valuable asset in today’s global marketplace. Overall, Alba Bayes-Quer is not only regarded for her expertise in business and marketing, but also for her dedication to innovative solutions, positive change, and a vibrant professional culture.
