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Alberto Horihuela
Co-Founder & CMO at fuboTV
Professional Background
Alberto Horihuela is an innovative entrepreneur and marketing executive who currently serves as the Co-Founder and Chief Marketing Officer (CMO) at fuboTV, a cutting-edge sports streaming service that is transforming the way audiences consume live sports and entertainment. With a robust vision to redefine the television experience, Alberto is at the forefront of a movement that prioritizes user engagement through the digital platform fuboTV, where viewers can enjoy an extensive array of live sports, TV shows, and movies.
Before embarking on this exciting venture at fuboTV, Alberto was the Co-Founder and CEO of Primerad Network LLC, where he harnessed his entrepreneurial spirit to create effective marketing solutions tailored to the evolving needs of digital consumers. His leadership enabled Primerad Network to thrive in a competitive landscape by leveraging data-driven strategies and innovative marketing techniques.
Prior to his success at Primerad Network, Alberto played a pivotal role as the Head of Latin America at DramaFever.com, where he was instrumental in expanding the service's reach across the Latin American markets. His insight into regional preferences and market trends allowed DramaFever to establish a robust presence in the streaming sector, catering to diverse audiences with specialized content. Alberto's early career began at Morgan Stanley, where he honed his analytical skills as an Economist, gaining valuable insights into market dynamics and economic trends that would later inform his strategic decisions in the technology and entertainment sectors.
Education and Achievements
Alberto Horihuela pursued his academic journey at the prestigious University of Chicago, earning a Bachelor of Arts degree in Economics. His education equipped him with a strong analytical foundation and a keen understanding of economic principles, both of which have contributed to his successful career in business and marketing. The analytical skills he developed during his studies have proven essential in navigating complex market landscapes and making informed business decisions within the rapidly evolving streaming industry.
Throughout his career, Alberto has showcased an impressive ability to adapt to changing market conditions, demonstrating a commitment to excellence in marketing and leadership roles. His passion for sports, entertainment, and technology uniquely positions him to lead transformative initiatives within the streaming sector. As he continues to seek exceptional marketers eager to join him in revolutionizing how audiences interact with sports and television, Alberto remains dedicated to innovation and customer satisfaction.
Achievements
- Co-Founder and Chief Marketing Officer at fuboTV, a leading live sports and streaming platform.
- Successful development and execution of impactful marketing strategies that have positioned fuboTV at the cutting edge of the industry.
- Co-Founder and former CEO of Primerad Network LLC, effectively growing the company in a competitive market.
- Played a key role in expanding DramaFever.com’s reach across Latin America, significantly increasing audience engagement and subscriptions in the region.
- Gained vital experience as an Economist at Morgan Stanley, laying a solid foundation for strategic decision-making in his entrepreneurial ventures.
