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Alec Avedissian
Co-Founder & CEO at RAREFORM
Alec Avedissian is the Co-Founder and Chief Executive Officer of RAREFORM, a company that repurposes billboards into bags and accessories.124 The company was founded in 2012.1
About RAREFORM::
- Mission RAREFORM aims to repurpose every billboard on the planet into one-of-a-kind goods.1 They transform something old into something new.1
- Upcycling RAREFORM collects, sorts, cleans, and hand-cuts used U.S. billboard vinyl, transforming 80% of it into unique accessories.23
- Sustainability Rareform is dedicated to crafting salvaged billboard vinyl into unique products.5 They are working towards using 80% to 100% recycled materials in all their product lines.5
- Impact The lifespan of a billboard is 4-8 weeks, after which the material typically ends up in a landfill. RAREFORM gives billboards a second chance.23 In an average month, Rareform takes in nearly 500,000lbs of billboard vinyl, which is about 6.7 million sq/ft of material, enough to cover 115 football fields.5
- Products and Sales RAREFORM produces bags, wallets, and accessories made out of billboards from across the country, selling in 350 retail stores and online via Shopify.4
Background and Education::
- Avedissian graduated from Westmont College in 2008 with a Bachelor of Arts in Economics & Business and Spanish.1
- He attended Oaks Christian School from 2000 to 2004.1
Inspiration for RAREFORM::
- The idea for Rareform came about when Avedissian was living in El Salvador. He was inspired by how the locals used old billboards as roofing for their houses.4
- An avid surfer, Avedissian’s first project was to make a surfboard bag out of billboards.4
Avedissian lives in Santa Monica, CA, with his wife, Jacqueline.6 His brother, Aric Avedissian, also works with Rareform.6
Highlights
Apr 27 · theorg.com
Alec Avedissian - Co-Founder and CEO at Rareform - The Org
Jan 1 · rocketreach.co
RAREFORM Information - RocketReach
Jul 28 · noissue.co.nz
Turning billboard vinyl into bags: How accessory brand Rareform is ...
Jun 21 · webgility.com
How Rareform Upcycled Its Business With Ecommerce Automation
Jun 27 · Recycling Today
Lamar Advertising and Rareform partner to repurpose billboards - Recycling Today
Jun 27 · Recycling Today
US Ecology to merge with NRC Group Holdings Corp. - Recycling Today
Sep 19 · rareform.com
It Started With a Trip - Rareform



