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Alejandra Leguizamón
Fundadora de Mamá Emprende - Directora de Arte y Creativa Publicitaria - Coach y Experta en Redes Sociales
Professional Background
Alejandra Leguizamón is a seasoned entrepreneur and a passionate advocate for women in business, dedicated to fostering an environment where creativity and innovation can thrive. With over 13,000 women having benefited from her workshops, Alejandra has made a significant impact in the entrepreneurial community in Argentina. She firmly believes that entrepreneurship is not just a career choice but a part of her DNA that brings her immense joy. Her mission is clear: to help aspiring entrepreneurs achieve their dreams and empower them to realize their potential.
Throughout her career, Alejandra has taken on various roles that showcase her versatility and commitment to the field of entrepreneurship. As a former Director of Art at multiple marketing and communication companies, including Salommon Comunicaciones Integrales and Cia. de Ideias Marketing & Comunicação, she has honed her creative skills and strategic thinking, which she now imparts to others through her workshops and initiatives. Her talent in art direction resonates with her audience, allowing her to create compelling narratives that inspire others to take the leap into entrepreneurship.
Education and Achievements
Alejandra's academic background lays a solid foundation for her career. She studied Industrial Design at the University of Business and Social Sciences (UADE), where she developed a keen eye for design and innovation. Additionally, her studies at the University of Buenos Aires (U.B.A.) further refined her skills and broadened her understanding of various disciplines.
Furthermore, Alejandra pursued studies in Art Direction and Advertising at the Instituto Superior de Publicidad, which is affiliated with the Argentine Association of Advertising Agencies (AAAP). This educational path allowed her to merge creativity with business acumen, equipping her with the tools necessary to thrive in the competitive world of marketing and entrepreneurship.
In her early career, Alejandra took a step towards strengthening the community of marketers and entrepreneurs by co-founding the ECMA (Escuela de Community Managers Argentina). This initiative highlights her dedication to nurturing new talent in the field of community management and digital marketing, empowering individuals to harness the power of social media for business growth.
Notable Contributions and Organizations
Alejandra's entrepreneurial spirit is evident through the numerous organizations she has founded and co-founded over the years. Each of her ventures reflects her commitment to supporting women entrepreneurs and creating platforms for their professional development.
- She Festival: As a co-founder of this festival, Alejandra played a pivotal role in celebrating women's contributions to entrepreneurship and providing a platform for networking, inspiration, and learning. The festival brings together women from diverse backgrounds to share their stories, insights, and strategies for success.
- Catálogo Emprendedor: This initiative aims to promote products and services offered by women-led businesses, giving them the visibility they need in a competitive market.
- Mamá Emprende: Understanding the unique challenges faced by women who are balancing motherhood and entrepreneurship, Alejandra created this platform to support and empower mothers to pursue their business goals while managing their family responsibilities.
- Taller para Emprendedores Handmade: A workshop designed for individuals interested in starting their handmade product businesses, Alejandra shares her expertise and insights, fostering a community of makers.
- Qué Monono: This venture emphasizes creativity and craftsmanship, showcasing handmade and artisanal products, while supporting local artisans and entrepreneurs.
Alejandra has not only focused on her entrepreneurial ambitions but has also contributed significantly to the creative community through her roles in various marketing agencies. Her positions as Director of Art provided her with a platform to shape the visual identities of brands and innovate marketing strategies, further solidifying her place as a thought leader in the industry.
Achievements
- Empowerment of Women Entrepreneurs: Alejandra has inspired thousands of women to start their own businesses, empowering them through practical knowledge and skills. Her workshops continue to cultivate a spirit of entrepreneurship among women in Argentina.
- Community Building: As a co-creator of ECMA, Alejandra has paved the way for future community managers and digital marketers, fostering a vibrant community of professionals.
- Recognition in the Entrepreneurial Space: Her contributions to various initiatives that support women in entrepreneurship have established her as a key figure in this landscape, earning her respect and admiration from peers and protégés alike.
As Alejandra Leguizamón continues to inspire and uplift women entrepreneurs, her journey demonstrates the power of passion, guidance, and community in achieving personal and professional success. With a dedication to nurturing future generations of entrepreneurs, she remains a steadfast advocate for those aspiring to forge their paths in the world of business.
