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Alesha Romatier

Marketing Leader | Brand and Performance | Head of Media | e-Commerce

Alesha Romatier is a results-oriented digital leader with over 17 years of experience in Performance Marketing, Customer Acquisition, Digital and eCommerce, having worked in both brand and agency roles. She excels in building and overseeing data-driven digital strategies to drive business growth and meet ROI targets.

Her specialties include Digital Media, eCommerce, and Growth Marketing, focusing on areas such as Margin Based Bidding, Optimization, Site Merchandising, and various marketing tactics like SEM, SEO, PPC, Programmatic, Native, and Paid Social advertising. Alesha is adept at Google Shopping Ads, Consumer Segmentation, UX strategy development, Content Development, Creative Production, and more.

Alesha's expertise extends to areas like Predictive Analytics, Multi Touch and Multi Channel Attribution strategies, P & L management, Vendor/Agency Management, Business Development, Client Management, and Business Leadership. She has a strong educational background, having studied International Relations, French, and Global Marketing at the University of Wisconsin-Madison, along with Political Science at Sciences Po.

In her previous roles, Alesha Romatier has held positions such as SVP Account, Integrated Media Strategy at GainShare Performance Marketing, VP Customer Acquisition at Benefytt, VP Digital Marketing at FTD, Senior Director Digital Marketing and Innovation at FTD, VP GM Telecomm at Leapfrog Online, and various other leadership roles in reputable organizations.

With a comprehensive skill set ranging from digital strategy to team development and client management, Alesha Romatier is a seasoned professional in the digital marketing landscape.

Alesha Romatier
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Location

Santa Rosa, California, United States