Sign In

Alessandra Bosco

Head of Growth at Hubject

Professional Background

Alessandra Bosco is a seasoned Growth Hacker with an impressive track record in Digital and Product Marketing. With a keen interest in fostering long-term relationships and driving sales, she combines her extensive knowledge and skill set in Mobile Marketing, Display, CRM, Direct Buy, Programmatic Advertising, Project Management, and Agile methodologies to produce impactful marketing strategies. Throughout her career, Alessandra has demonstrated her commitment to delivering results on time and within budget, making her a highly sought-after expert in her field.

In her current role as Head of Growth at Hubject, Alessandra is responsible for driving the company's growth strategy, focusing on maximizing sales opportunities and enhancing customer relationships. Her leadership skills and ability to communicate effectively with both customers and key decision-makers have positioned her as a vital asset to any organization she is part of.

Alessandra's journey in the marketing arena began with notable positions at HERE Technologies, where she cultivated her industry expertise by serving as Global Marketing Team Lead for Automated Driving and Head of Marketing for Japan. Her time at HERE Technologies saw her excel in various roles from Revenue Marketing Manager to leading multiple programs in the automotive and APAC sectors.

Moreover, Alessandra's previous experience includes strategic marketing roles at companies such as wooga, where she led Customer Relationship Management, and Kaymu at Rocket Internet SE, where she directed Marketing initiatives across Asia. Her foundational experiences at LUMINESCENCE INTERNATIONAL LTD and GRUNDFOS have equipped her with unique insights into both the B2B and B2C landscapes.

Education and Achievements

Alessandra holds a robust educational background with a focus on Marketing Management. She studied at the prestigious Università Commerciale 'Luigi Bocconi,' where she delved into International Marketing, laying the groundwork for her successful career in the marketing domain.

In addition to her degree, Alessandra has also pursued further education and professional development, including a CAM Diploma in Digital Marketing from the Chartered Institute of Marketing. In 2014, she completed her 2nd Master in CAM Digital Marketing, sponsored by Nestlé Italy, which further enhanced her skills in the digital marketing arena. Moreover, she completed the Google Advertising Fundamentals course with Squared Online, equipping her with comprehensive knowledge of advertising strategies across digital platforms.

Her studies at the Indian Institute of Management in Lucknow provided her with critical insights into market dynamics, and she is also qualified in Business Administration and Management from Università Commerciale 'Luigi Bocconi'. These educational accomplishments underscore her dedication to staying at the forefront of marketing trends and technologies.

Achievements

Throughout her career, Alessandra Bosco has achieved notable success and recognition in various capacities. Her dedication to improving customer relationships and driving sales has yielded impressive results across projects and organizations. Some of her key achievements include leading significant marketing initiatives at HERE Technologies that increased brand recognition and customer engagement within the automotive sector.

As a strong advocate for programmatic and display marketing, Alessandra has implemented strategies that have significantly raised conversion rates and sales figures. Under her leadership at Hubject, she's actively working to establish and strengthen partnerships that amplify the company's market presence.

In addition to her analytical marketing expertise, Alessandra harnesses her project management abilities to coordinate seamless operations within teams. Her experience overseeing diverse marketing campaigns has solidified her reputation as a versatile marketing professional, proficient in navigating the complexities of digital and product marketing in today's fast-paced business environment.

Alessandra Bosco
Add to my network

Location

Berlin, Berlin, Germany