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Alessandra Farabegoli
Email Marketing e Mailchimp PRO Partner, Digital Strategist, co-founder di Digital Update e del Freelancecamp
Professional Background
Alessandra Farabegoli is a renowned Email Marketing Expert and a Mailchimp PRO Partner known for her extensive experience in digital strategy. Since the late 1990s, she has been instrumental in helping businesses, organizations, and professionals leverage the power of the internet. Her passion lies in empowering clients to enhance their services, increase profitability, and improve their overall work efficiency. After nearly a decade of leading a web agency, Alessandra transitioned to consulting and training in 2010, providing tailored strategies to help her clients optimize their marketing efforts and strengthen customer relations.
Alessandra's expertise in email marketing is exceptional. With a focus on building effective marketing strategies, she helps clients utilize email marketing to enhance relationships with customers and drive sales. Her innovative approaches integrate website management, social media, advertising, and digital public relations to deliver optimal results for her clients.
In partnership with Gianluca Diegoli, Alessandra founded Digital Update, which focuses on digital culture training. Since its inception, Digital Update has attracted professionals, entrepreneurs, and managers from all over Italy, offering courses aimed at enhancing digital skills. In 2021, the initiative evolved into a permanent school for digital transformation, reinforcing its commitment to fostering digital literacy across the nation.
Education and Achievements
Alessandra holds a Master’s degree in Social Media Marketing, Community, and Enterprise 2.0 from the Master in Digital Marketing and Communication Ifaf-Apogeo. She further expanded her skills with a specialized course titled "La Tekne del formatore" at ISDA Istituto Superiore Direzione Aziendale in Rome. Her educational background is complemented by her undergraduate degree in Biology from the Università degli Studi di Ferrara. This diverse academic foundation makes her uniquely qualified to approach digital marketing from both a scientific and strategic standpoint, resulting in a comprehensive understanding of the market and its dynamics.
Her contributions to the field of email marketing and digital strategy extend beyond consulting. Alessandra has written several books published by Apogeo, including:
- "Marketing in un mondo digitale", co-authored with Enrico Marchetto, which delves into how businesses can adapt to the evolving digital landscape.
- "Email marketing in pratica", a complete guide on using mailing lists and newsletters effectively to enhance sales and customer relationships.
- "Email marketing con MailChimp", recognized as the first manual in Italian on utilizing one of the best tools for creating and managing newsletters and mailing lists.
- "Sopravvivere alle informazioni su Internet", a guide that tackles the challenges of information overload and offers practical tools for harnessing information to an advantage.
In her professional journey, Alessandra has also served as a Professor at WemPark, a university laboratory for marketing and information technologies, and has held various esteemed positions. Her involvement with organizations like the BTO scientific committee and the Bologna Business School further cements her status as a thought leader in her field.
Notable Contributions
As a co-founder and organizer of the Freelancecamp, an event dedicated to self-education and networking, Alessandra creates opportunities for independent workers to engage, learn, and share experiences. Since its inception in 2012, Freelancecamp has been a platform for networking and skill enhancement, significantly influencing the freelance community in Italy.
Her accolades and certifications include recognizing her as the first Italian to enter the official list of Mailchimp Experts, a testament to her proficiency in email marketing and automation. Since 2020, Alessandra has also been one of five coordinators of the Mailchimp partners' Slack community, facilitating communication and knowledge sharing among partners.
Through her work with various organizations and her significant contributions to digital marketing education, Alessandra Farabegoli continues to inspire and lead within the fast-evolving digital landscape. Her dedication to improving email marketing practices and facilitating digital transformation has firmly established her as a trusted authority in her field, enabling countless businesses to thrive in an increasingly competitive environment.
