Suggestions
Alessandra Zarate-Sanderlin
UX Researcher | Strategist
Alessandra Zarate-Sanderlin is the Founder of Ridge & Whorl HFE Consulting, a company specializing in Human Factors and Ergonomics (HFE) consulting.2 She has a diverse background in user experience design, technical program management, and research.
Professional Experience
Alessandra has held various roles in the tech industry, including:
- Senior Manager of Design Strategy and Research, where she successfully delivered products ranging from enterprise SaaS platforms to mobile apps3
- UX Researcher and Strategist, demonstrating her expertise in user experience and strategic planning4
Education and Research
Alessandra completed her graduate studies at San Jose State University, where she conducted a project on the "Effect of Instruction Format and Availability on Discharge Instruction Recall and Comprehension" in 2016.1 This research background likely contributes to her expertise in human factors and user experience.
Areas of Interest
Her primary interests include:
- Experiential learning
- Cognitive engineering
- Human performance in extreme environments
- Mission critical operations2
Professional Approach
Alessandra appears to have a data-driven and user-focused approach to her work. She has conducted UX product surveys, even in niche areas like falconry, to gain insights into user preferences and pain points.5 She also emphasizes the importance of unbiased research, noting that user experience research should not be about confirming positive experiences but about uncovering genuine user insights.6
Consulting Work
As the founder of Ridge & Whorl HFE Consulting, Alessandra likely leverages her diverse experience in UX research, strategy, and human factors to provide valuable insights to her clients. Her background suggests she is well-equipped to handle complex problems in user experience and human-system interactions.
Highlights
In looking at how brands position themselves in the menopause telehealth market, and telehealth in general, Alex Murrell’s excellent piece on design looking the same everywhere comes to mind:
https://lnkd.in/gvT2U37e
Worth a read if you are in branding or any creative field.
When a company believes its processes are dialed in and its customer support is solid, yet the company's target users struggle...It is worthy of reflection.
Are the help files updated? Do screen shots reflect the current design? Are there off-ramps for users in corner cases? Do customer support reps try to understand the problem or do they send cut and paste text?
Maintaining a product is so much more than design/develop/launch.
