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Alessandro d'Este
CEO of Ferrero Italy
Professional Background
Alessandro d'Este has established a robust career spanning over three decades, showcasing remarkable expertise in general management, sales, marketing, supply chain, operations, human resources, and finance. Currently, he holds the esteemed position of CEO Italy at Ferrero, one of the most renowned confectionery companies in the world, where he has been leading the organization since 2016. His impressive leadership skills and strategic vision for the company are evident in Ferrero's continued expansion and success in the Italian and global market.
Before joining Ferrero, Alessandro served as the CEO at Bauli from 2013 to 2015, where he played a critical role in steering the company towards innovative growth strategies within the competitive pastry and bakery sectors. His prior experience as the Senior Vice President and General Manager at Pirelli Tyre saw him managing operations across Europe, where he led a diverse team dedicated to enhancing the brand's market presence and operational efficiency.
Career Path
Alessandro began his illustrious career at Esselunga in 1989, where he worked as a Project Marketing Manager. His passion for retail was further solidified as he quickly rose through the ranks, eventually managing non-food categories and becoming a Group Category Manager. This foundational experience prepared him for subsequent roles within larger corporate structures.
In 1994, he joined Metro as the Purchasing Manager for food, where his expertise in procurement and supply chain management flourished until 1995. His journey then took him to Coca-Cola, where he excelled for four years in various sales and marketing positions, culminating as the Sales and Trade Marketing Central Director. His innovative approach to increasing market penetration and product visibility at Coca-Cola forged a significant part of his professional identity.
Following his impactful tenure at Coca-Cola, Alessandro transitioned to L'Oréal, serving as the General Manager for South East Europe from 2004 to 2007. He successfully guided the company through dynamic market conditions, further enhancing his ability to manage large-scale operations and navigate the complexities of diverse markets.
His leadership trajectory at Pirelli from 2007 to 2012 equipped him with deep insights into supply chain logistics, as he juggled multiple roles from CEO of Italy to Senior Vice President overseeing European operations. His strategic insights into consumer behavior and operational excellence were pivotal in solidifying Pirelli's position as a market leader.
Education and Achievements
Alessandro d'Este is not only a savvy entrepreneur but also an accomplished academic. He earned his Master's Degree in Economics and Management from Università degli Studi di Firenze, graduating with top honors, summa cum laude. His educational background is further enriched with advanced studies at prestigious institutions:
- Cranfield University - Completed the Cranfield Directors Programme at the Centre for General Management Development, focusing on enhancing strategic leadership skills.
- INSEAD - Participated in the General Management Programme through CEDEP, gaining international perspectives on business management.
- Emory University, Goizueta Business School - Engaged in the Managerial Leadership Program, fine-tuning his leadership and management competencies critical for influencing organizational culture.
Notable Achievements
Throughout his career, Alessandro has consistently demonstrated his ability to lead organizations through transformative periods, driving growth while maintaining operational excellence. His role in spearheading initiatives that enhance customer engagement and deliver value chains has been instrumental in every organization he has served. As CEO of Ferrero, he has been part of key decisions that have propelled the company's growth trajectory, securing its place as a global leader in the confectionery industry.
Alessandro d'Este's expertise across diverse industries, coupled with his strong educational foundation and leadership roles in prestigious organizations, positions him as a powerful figure in the world of business. His multifaceted skill set, encompassing general management and marketing expertise, embodies the qualities of a transformative leader for future generations.
Highlights
Ferrero lancia i primi biscotti Kinder per la colazione: Kinder Kinderini
In questa settimana stiamo lanciando sul mercato nazionale i primi biscotti Kinder per la prima colazione: Kinderini Questi biscotti presentano le espressioni delle nostre emozioni e costituiranno una sorpresa ed un gioco per i bimbi di oggi e quelli di ieri, noi tutti. Prendere coscienza delle proprie emozioni e riconoscere quelle degli altri è parte essenziale delle relazioni umane. Abbiamo quindi pensato che rappresentarle sui biscotti possa essere un modo unico di iniziare la giornata, superando quella ritrosia ad affrontare la vita con entusiasmo. Infatti, crediamo che un bambino felice oggi diventerà un adulto migliore in futuro e con tutti i prodotti Kinder cerchiamo di contribuire alla relazione tra genitori e figli ed alla condivisione delle emozioni tra gli umani di ogni età. Così, nello stabilimento di Balvano in Basilicata, dopo otto anni dalla prima idea, i nostri ingegneri hanno realizzato una macchina delle meraviglie che combina tre strati di biscotto ed il cioccolato Kinder in gocciole così da dare espressione al sorriso dei Kinderini. Sarà un successo del quale ringraziamo tutti gli italiani che ci testimoniano il loro amore.
PS Oggi, sabato 30 settembre, e domani, domenica 1 ottobre, siamo in Piazza Gae Aulenti a Milano per vivere l'esperienza delle emozioni ed farvi assaggiare i prodotti.
FERRERO è l’Azienda con la migliore reputazione in Italia
Ferrero è l’Azienda con la migliore reputazione in Italia anche nel 2023, oltre che quella col migliore rispetto degli obiettivi ESG, in base alle ricerche condotto da RepTrack, l’istituzione mondiale di ricerche di mercato sul tema. Ci sono fattori concreti che hanno prodotto questi risultati. Tra i principali: • siamo una delle aziende che ha prodotto la minore inflazione di prezzi al consumo negli ultimi anni, • manteniamo una grande attenzione alla qualità dei prodotti, all’ambiente, alle persone, • abbiamo effettuato investimenti, solo in Italia, di oltre un miliardo di euro negli ultimi sei anni per innovazione e sostenibilità. Dietro ad un comportamento coerente ci sono Valori che lo guidano con continuità. Condividere Valori per creare Valore. Ecco l’idea che stava alla base dell’Impresa del Sig. Michele e che è ripresa, nelle azioni quotidiane, dalla Ferrero di oggi. Il nostro vantaggio competitivo sta in questo: avere il massimo rispetto dei nostri consumatori, dei nostri clienti, delle comunità di cui ci sentiamo cittadini, sapendo aspettare.
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.