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Alessandro Di Giovanni
Social Media Manager chez Agence LUSSO 🤖🦾 - J’accompagne nos clients avec des expériences digitales uniques, engageantes et rentables
Professional Background
Alessandro Di Giovanni is a dynamic professional in the fields of digital marketing, communication, and event management. With a strong foundation anchored in a comprehensive education, he has become a recognized figure in the Lyonnais cultural landscape. Currently flourishing as the Chef de Projet Social Media at Agence LUSSO, Alessandro plays a pivotal role in helping clients achieve their digital communication and marketing objectives. His expertise lies in the establishment and execution of original and innovative social media strategies that resonate with target audiences.
Alessandro’s career trajectory is a testament to his commitment to understanding the multifaceted nature of marketing. He has gained invaluable experience working in both agency settings and directly on the client side. His hands-on approach allows him to grasp the nuances of effective digital marketing and social media management, enabling him to craft strategies that align closely with the needs of diverse organizations.
Alongside his professional endeavors, Alessandro has also taken an active role in cultural initiatives within the Lyon community. He successfully founded two cultural associations focused on project management, strategic digital marketing, and event organization, showcasing his passion for engagement and creativity. His extensive involvement in organizing festive events and supporting businesses with their corporate events highlights his commitment to the cultural vibrancy of the Lyon region.
Education and Achievements
Alessandro's education reflects a well-rounded and targeted approach to his career. He began his academic journey with a Baccalauréat in Économie from Lycée Belmont Capdepon, providing him with a foundational understanding of economic principles.
He then pursued a BTS in Études de la communication et des médias at CIEFA, equipping him with essential skills in communication strategies and media relations. His academic pursuit continued with a Bachelor’s degree in Communication from SUP'DE COM, where he learned the intricacies of effective messaging and branding.
To further augment his skill set, Alessandro achieved a Master 2 in Marketing Digital from IDRAC Business School. This advanced degree deepened his knowledge of digital marketing theories and practices, preparing him to tackle the challenges of the digital landscape.
Notable Contributions
Alessandro has made significant strides in his professional journey through various roles. Before taking on his current position at Agence LUSSO, he served as Chargé de Communication at GRDF, where he honed his communication skills and applied digital marketing principles in a corporate setting.
As the Founder and Artistic Director at Omā, Alessandro showcased his leadership abilities and creative vision while directing artistic projects that enriched the cultural fabric of Lyon. His entrepreneurial spirit is further highlighted by his role as Co-founder and Artistic Director at Mow Magazine, where he was instrumental in creative direction and content development for a medium focused on engaging the local community.
His previous experience as Chef de Projet Social Media and Événementiel at Monkey Medias provided him with a robust understanding of social media marketing and event coordination, emphasizing his versatility in both project management and digital marketing strategies.
Skills and Interests
A lifelong learner, Alessandro keeps himself updated on emerging trends in social media, digital marketing, and event management. His proficiency in various tools, including Social Media management, Direction Artistique (Artistic Direction), PAO, Video Editing, and Wordpress, showcases his technical capabilities. He brings innovation to the forefront of his work, ensuring that he not only meets but exceeds client expectations.
In summary, Alessandro Di Giovanni stands out as a multifaceted professional who combines academic rigor with practical experience in digital marketing, social media, and event management. His passion for culture, paired with his strategic expertise, makes him an asset to any organization aiming to thrive in the digital space. With a commitment to sharing knowledge, he continues to engage with his community and contribute positively to the vibrant Lyon cultural scene.
