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Alessandro Magno

Digital Business Development Director - Talent for growing E-commerce Revenue/Profits - International experience - Top-ranked Global EMBA

Alessandro Magno is a digital transformation and business development professional currently serving as the Chief Digital and Information Officer at Gruppo Feltrinelli in Milan, Italy.1

Professional Background

Key Roles and Achievements

  • Chief Digital Officer at Gruppo editoriale Mauri Spagnol S.p.A. from January 2017 to December 20221
  • Digital Transformation Director at the same company from January 2013 to January 20171
  • Established the Digital Division from scratch, reporting to the CEO & COO
  • Grew annual digital revenue from nearly zero to a multimillion-dollar business with high margins
  • Reduced online marketing costs by 60% while improving online and social media reach
  • Developed over 40 seminars to help company departments acquire digital skills

Professional Expertise

Key Skills and Strengths::

  • Business Development
  • Marketing Intelligence and Trend Analysis
  • Digital Content Monetization
  • Online Marketing and E-commerce
  • P&L Management
  • Partnership Building

Educational Background

  • TRIUM Global Executive MBA (NYU Stern, HEC Paris, LSE)
  • Diverse educational background in Media and Marketing
  • Multiple certifications in digital transformation and emerging technologies

International Experience

  • 3+ years of experience in New York
  • Extensive experience across Europe
  • Fluent in Italian (mother tongue) and English
  • Basic French language skills

Alessandro has also been a Board Member at Edigita - editoria digitale italiana Srl and founded Vinevo, demonstrating his entrepreneurial spirit in the digital publishing and technology sectors.1

Highlights

Jun 8 · linkedin

🌐 The Reuters Institute for the Study of Journalism and the University of Oxford conducted a study in April 2024 on the perception of Generative AI, involving over 12,000 individuals across six countries: Argentina, Denmark, France, Japan, the UK, and the US.

📊 Results show differences among countries, but on average: 28% of interviewees anticipate a positive impact for their life, 18% expect a negative impact, 41% foresee a neutral influence, and 12% are unsure.

🔍 The study highlights significant age disparities in perceptions. For instance, in the US, 55% of individuals aged 18-24 believe #GenAI will enhance their lives, while only 19% of those over 55 share the same optimism. This trend is consistent across most other countries surveyed.

👴🏽👦 The reason is crystal clear: younger generations, more accustomed to tools like ChatGPT, exhibit higher optimism due to firsthand experience. Conversely, older individuals, less exposed to such technologies, rely heavily on media narratives, and second-hand information.

📈 On average, 27% of 18-24-year-olds in these countries use ChatGPT regularly, compared to 9% of 45-54-year-olds and a mere 4% of those over 55.

💡 The takeaway for people my age and above: engage directly with AI tools to form your own informed opinions rather than relying solely on second-hand, often poor, information.

🔗 Find the complete study here: https://lnkd.in/d4q4WPhZ

🌐 The Reuters Institute for the Study of Journalism and the University of Oxford conducted a study

Related Questions

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Alessandro Magno
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Location

Milan, Lombardy, Italy