Suggestions
Alessandro Magno
Digital Business Development Director - Talent for growing E-commerce Revenue/Profits - International experience - Top-ranked Global EMBA
Alessandro Magno is a digital transformation and business development professional currently serving as the Chief Digital and Information Officer at Gruppo Feltrinelli in Milan, Italy.1
Professional Background
Key Roles and Achievements
- Chief Digital Officer at Gruppo editoriale Mauri Spagnol S.p.A. from January 2017 to December 20221
- Digital Transformation Director at the same company from January 2013 to January 20171
- Established the Digital Division from scratch, reporting to the CEO & COO
- Grew annual digital revenue from nearly zero to a multimillion-dollar business with high margins
- Reduced online marketing costs by 60% while improving online and social media reach
- Developed over 40 seminars to help company departments acquire digital skills
Professional Expertise
Key Skills and Strengths::
- Business Development
- Marketing Intelligence and Trend Analysis
- Digital Content Monetization
- Online Marketing and E-commerce
- P&L Management
- Partnership Building
Educational Background
- TRIUM Global Executive MBA (NYU Stern, HEC Paris, LSE)
- Diverse educational background in Media and Marketing
- Multiple certifications in digital transformation and emerging technologies
International Experience
- 3+ years of experience in New York
- Extensive experience across Europe
- Fluent in Italian (mother tongue) and English
- Basic French language skills
Alessandro has also been a Board Member at Edigita - editoria digitale italiana Srl and founded Vinevo, demonstrating his entrepreneurial spirit in the digital publishing and technology sectors.1
Highlights
🌐 The Reuters Institute for the Study of Journalism and the University of Oxford conducted a study in April 2024 on the perception of Generative AI, involving over 12,000 individuals across six countries: Argentina, Denmark, France, Japan, the UK, and the US.
📊 Results show differences among countries, but on average: 28% of interviewees anticipate a positive impact for their life, 18% expect a negative impact, 41% foresee a neutral influence, and 12% are unsure.
🔍 The study highlights significant age disparities in perceptions. For instance, in the US, 55% of individuals aged 18-24 believe #GenAI will enhance their lives, while only 19% of those over 55 share the same optimism. This trend is consistent across most other countries surveyed.
👴🏽👦 The reason is crystal clear: younger generations, more accustomed to tools like ChatGPT, exhibit higher optimism due to firsthand experience. Conversely, older individuals, less exposed to such technologies, rely heavily on media narratives, and second-hand information.
📈 On average, 27% of 18-24-year-olds in these countries use ChatGPT regularly, compared to 9% of 45-54-year-olds and a mere 4% of those over 55.
💡 The takeaway for people my age and above: engage directly with AI tools to form your own informed opinions rather than relying solely on second-hand, often poor, information.
🔗 Find the complete study here: https://lnkd.in/d4q4WPhZ

