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Alex Austin
CEO at Branch
Alex Austin is the co-founder and former CEO of Branch Metrics, a company known for its innovative deep linking technology that aids mobile app developers in enhancing user engagement and acquisition. Founded in 2014, Branch has become a pivotal player in the mobile growth sector, with its technology utilized by major companies like Pinterest and Buzzfeed, reaching over 1 billion users globally.13
Background and Education
Austin grew up in Carmel, California, and pursued his education at Stanford University, where he graduated with a Master's degree. During his time at Stanford, he co-founded Branch after recognizing the potential of deep linking technology while developing a different app.34 His early career involved various roles, including research positions at NASA Ames Research Center and MiaSole, which provided him with a strong foundation in technology and entrepreneurship.4
Leadership at Branch
Under Austin's leadership, Branch Metrics focused on providing free tools for app developers to implement deep links, which allow for better user experiences by creating seamless connections between web content and mobile applications. This approach not only facilitated user acquisition but also positioned Branch as a leader in mobile marketing solutions.13
In July 2023, Austin announced his decision to step down as CEO after nearly a decade in the role but remained involved as a board member and advisor to the team. He expressed confidence in the company's future under new leadership while also indicating plans to embark on new entrepreneurial ventures.24
Current Endeavors
Following his departure from Branch, Austin founded Ancient Oak Labs in July 2023, signaling his ongoing commitment to innovation in technology.4 His journey reflects a blend of technical expertise and entrepreneurial spirit, making him a notable figure in the tech industry.
Highlights
There's a gold rush coming. There's never been a more exciting time to be building on the frontiers of the mobile industry.
Google and Apple have a monopoly on the app stores, and ransom apps through their exorbitant fees or block entire verticals based on self-serving policy enforcement. The gatekeepers have stifled the app economy, controlling distribution and creating an incredibly steep power law that prevents discovery.
Regulators are waking up to these monopolies around the world, and are starting question it. Europe, parts of Asia and recent lawsuits in the US put this monopoly under the spotlight. The clock has started, and it's just a matter of time now.
The future of mobile will create true market competition for app distribution. A whole new era of innovation will open. Do you even need a store? Why not just auto-cache the app similar to web? True market competition would absolutely eliminate the 30% fee, as competition undercuts that model, enabling new business models that aren't possible today.
Are you ready?
