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Alex Barinka

Upland Workshop

Alex Barinka is a versatile professional with an extensive background in journalism and business leadership, specializing in the intersection of social media and commerce.

Currently, Alex is a social media reporter at Bloomberg, where she covers a wide range of topics across various media platforms such as the web, TV, radio, the Bloomberg terminal, and Businessweek Magazine.

Her expertise lies in analyzing where money and power converge within the industry, focusing on tech giants, their business strategies, and the broader implications for society.

Prior to her current role, Alex held leadership positions at prominent companies like Stitch Fix and Verishop, where she spearheaded engagement, partnerships, and content creation initiatives in the realm of social commerce.

She brings a wealth of experience from her time as a deals reporter at Bloomberg, covering tech mergers and acquisitions, U.S. IPOs, and east coast technology companies, showcasing her deep understanding of the financial landscape.

Alex's educational background includes a Bachelor's degree in Business Journalism with a minor in Art History from the University of North Carolina at Chapel Hill.

Originally from Texas, she has lived and worked in major cities like New York and San Francisco, and currently calls Los Angeles home.

Alex Barinka
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Location

Santa Monica, California, United States