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Alex Barros
Helping hotels build and scale guest journeys, enriching guest experience & generating revenue through messaging
Alex Barros is an entrepreneurial and disruptive business development leader with a strong track record of transforming businesses and establishing enterprise partnerships in over 70 countries.
He excels in developing new solutions and products, driving results-driven expansion for his clients by embracing creative solutions to challenges.
With a passion for building strategies from scratch and enacting lasting changes within companies, Alex operates at an entrepreneurial pace, specializing in setting new standards and penetrating international markets sustainably.
His approach encompasses design thinking, business strategy, and value creation, with a commitment to integrity at the forefront of all his endeavors.
Throughout his career, Alex has held key roles in various organizations, such as Managing Director at EasyWay, Advisor at Event Intelligence, and Founder and Principal Consultant at TECHnests, among others. He has also pursued education at institutions like FAIMAR, Harvard Business School Executive Education, and Unicesumar, focusing on international business, strategy alignment, and social communications with majors in advertising and publicity.
His extensive experience includes leadership positions such as CEO at Factor Humanus Scientia, Vice President of Sales at Duetto, Head of Sales for EMEA at SiteMinder, and Director of Business Development for EMEA & Brazil at VOILA Hotel Rewards, showcasing his expertise in sales, business growth, and strategic partnerships.
Alex's background also features roles like Business Development Manager at Hospitality Marketing Concepts, Senior Account Manager at Touchdown Marketing, and Marketing Manager at GMC - Grupo Maringa de Comunicação, highlighting his versatile skill set and aptitude for driving business success through innovative strategies.
His ventures have not only fostered profitable partnerships but have also left a positive impact on partner companies and individuals, reflecting his dedication to delivering value and sustainable growth in the business landscape.
