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Alex Baxter

Managing Director and Partner at BCG | BCG X NY Office Lead & Northeast System Lead

Alex Baxter is an innovative digital marketer with extensive experience as a CEO, CMO, and CDO in the advertising, marketing, digital, and technology sectors.

He has held leadership roles at prestigious organizations such as Boston Consulting Group (BCG), Tagger, OmniForce, RGM Group, Competitor Group, Inc., Condé Nast, Wenner Media, Dow Jones, and Lucas Group.

Alex has expertise in developing customer acquisition and retention strategies, executing DTC/D2C, B2B, and e-commerce tactics, and managing P&L, sales, and marketing functions.

As a GenAI in Marketing BCG topic leader and the BCG Marketing, Sales, and Pricing Northeast lead, Alex has demonstrated leadership and strategic prowess in the industry.

He is also the BCG X New York Office Lead, showcasing his ability to manage and drive success in high-profile roles.

Alex Baxter holds an MBA from Columbia Business School and a Bachelor's Degree, B.Sc. in Business Administration; B.A. in History/Social Studies; Minor in CIS from Southern Wesleyan University.

Alex Baxter
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Location

New York, New York, United States