Sign In

Alex Baxter

Managing Director and Partner at BCG | BCG X NY Office Lead & Northeast System Lead

Alex Baxter is an innovative digital marketer with extensive experience as a CEO, CMO, and CDO in the advertising, marketing, digital, and technology sectors.

He has held leadership roles at prestigious organizations such as Boston Consulting Group (BCG), Tagger, OmniForce, RGM Group, Competitor Group, Inc., Condé Nast, Wenner Media, Dow Jones, and Lucas Group.

Alex has expertise in developing customer acquisition and retention strategies, executing DTC/D2C, B2B, and e-commerce tactics, and managing P&L, sales, and marketing functions.

As a GenAI in Marketing BCG topic leader and the BCG Marketing, Sales, and Pricing Northeast lead, Alex has demonstrated leadership and strategic prowess in the industry.

He is also the BCG X New York Office Lead, showcasing his ability to manage and drive success in high-profile roles.

Alex Baxter holds an MBA from Columbia Business School and a Bachelor's Degree, B.Sc. in Business Administration; B.A. in History/Social Studies; Minor in CIS from Southern Wesleyan University.

Highlights

May 1 · linkedin

My colleague Neal Zuckerman sat down with Fortune to discuss the ongoing shifts in the streaming industry and why the importance of licensed content will only continue to grow in the future. You can check out the full article here:

Apr 30 · linkedin

2024 is pivotal as #GenAI transitions from experimentation to driving major transformations across industries, a move highlighted by our CEO, Christoph Schweizer, in a recent interview on Bloomberg TV. This shift underscores a clear divide: companies that effectively harness AI are not just surviving; they're thriving with significant ROI and setting the pace for future growth.

At BCG, AI and GenAI are at the heart of our strategy, demonstrating our commitment to leveraging this technology for growth and helping other companies do the same.

Watch the full interview: https://lnkd.in/eh-PQ3bb

#ArtificialIntelligence #GenAI

Alex Baxter
Add to my network

Location

New York, New York, United States