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Alex Burnap

Assistant Professor at Yale University

Alex Burnap is an Assistant Professor of Marketing at the Yale School of Management.12 His research focuses on improving product management and product design using machine learning and big data techniques.1 Specifically, he specializes in developing generative AI for personalized product targeting.1

Burnap's research interests include:

  1. Quantifying consumer needs and converting them to product features
  2. Understanding market structure and new product opportunities using big data
  3. Improving product decisions by accounting for engineering and design feasibility1

He completed his Ph.D. in Design Science and M.S. in Mechanical Engineering at the University of Michigan, and his B.S. in Engineering Physics at the University of Illinois, Urbana-Champaign.12 Prior to joining Yale, Burnap worked in product research at General Motors and as a consultant for startups and enterprise firms.1 He also completed a postdoctoral fellowship at MIT Sloan.1

Burnap has published several articles in prestigious journals such as the Journal of Marketing Research, Marketing Science, and the Journal of Mechanical Design.13 His work often involves the application of machine learning techniques to marketing and design problems, such as product aesthetic design and visual conjoint analysis.3

At Yale, Burnap teaches in the Marketing Department and aims for practical relevance in his research.2 He has served as a consultant or advisor for various organizations, ranging from startups to General Motors and the U.S. Army.2

Highlights

Aug 8 · som.yale.edu
Alex Burnap | Yale School of Management
Alex Burnap | Yale School of Management
Jan 1 · aburnap.com
Alex Burnap - Faculty at Yale School of Management
Alex Burnap - Faculty at Yale School of Management
Alex Burnap | Yale Insights
Alex Burnap | Yale Insights
‪Alex Burnap‬ - ‪Google Scholar‬

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Alex Burnap
Alex Burnap, photo 1
Alex Burnap, photo 2
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Location

New Haven, Connecticut, United States