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Alex Causton
Education Brand, Marketing & Growth Consultant | HEIST Awards Judge 2024 | LGBTQIA+ Inclusive Comms Expert
Alex Causton is a Higher Education Brand & Marketing Consultant currently working as a freelancer. He has a strong background in marketing, particularly within the education sector, where he specializes in developing creative solutions to address various business challenges. His professional journey includes significant experience in advertising and marketing, with over 15 years in the industry.34
Previously, Causton held roles such as Lead Strategist and Co-Chair of Havas Pride at Havas UK, where he contributed to strategic initiatives and diversity efforts within the organization.2 He is recognized for his expertise in higher education marketing and is active on social media, where he shares insights related to marketing and advocacy.5
Causton's educational background includes a degree in Fashion Management and Marketing from the University for the Creative Arts (UCA), which he credits for providing him with a competitive edge in his career.1 His LinkedIn profile indicates his commitment to leveraging his skills to support educational institutions and other clients in achieving their marketing goals.4
Highlights
🎓 Are you an agency, tech company, or business looking to target UK universities and grow your income? 🎓
With 15 years of experience spanning both sides of the higher education sector, I’m uniquely positioned to help your brand successfully enter and grow in this competitive market.
📚 5 Years in Higher Education: I’ve spent half a decade working within universities, including time on the Board of Governors at the University for the Creative Arts and the Senior Leadership Team at Bloomsbury Institute London. This experience has given me an insider's perspective on the challenges and opportunities within the sector.
🤝 10 Years Partnering with HEIs: Over the past decade, I’ve worked for companies partnering with higher education institutions (HEIs), building a strong track record in B2B marketing, lead generation, sales, and relationship management with senior university leaders across the UK.
💼 What I Bring to the Table: Deep Sector Knowledge: I understand universities' unique needs and how to communicate with decision-makers effectively. B2B Marketing Expertise: Proven experience creating and executing strategies that resonate with higher education leaders. Lead Generation & Sales: Skilled in identifying opportunities, nurturing leads, and closing deals within the university sector. Relationship Management: Strong network and experience in maintaining long-term partnerships with senior university managers.
If your business is looking to enter or expand into the higher education market, I can help you navigate the complexities and build successful partnerships.
📩 Please DM me to find out how I could help your brand achieve its goals in the Higher Education market.
#HigherEducation #B2BMarketing #LeadGeneration #Sales #UniversityPartnerships #HEIs #MarketingConsultant
🚀 Are you a university marketer or a brand looking to engage with the education sector? 🚀
With 15 years of experience in education and charity marketing, I’m excited to offer my expertise to help you navigate the complexities of the higher education landscape. Whilst I'm open to any marketing challenge, I particularly excel at:
🎯 Market Research and Intelligence Gathering: I can bring deep insights and a strategic approach to understanding your market, ensuring you have the data you need to make informed decisions. 👥 Audience Research and Analysis: Understanding your audience is crucial. I specialise in uncovering what drives your students and stakeholders, enabling you to tailor your messaging and outreach effectively. 🔗 Internal and External Stakeholder Mapping and Engagement: Whether it’s aligning internal teams or connecting with external partners, I can help you build and maintain relationships that matter. 🏷️ Brand Strategy and Creative Development: From positioning to creative execution, I can ensure your brand resonates with your audience and stands out in a crowded marketplace. 📈 Campaign Strategy and Creative Development: I can develop innovative and effective campaign strategies that deliver results, ensuring your brand or university makes a lasting impact. 🌐 Campaign Planning, Delivery and Management: Whether it’s owned, shared, earned, or paid channels, I can plan and manage campaigns that reach your audience where they are, maximizing your ROI. 📣 Strategic Communications Planning: Clear, consistent communication is key. I can help you craft and implement communication strategies that support your goals and enhance your brand’s reputation.
Clients I've Worked With:
🏫 Universities: University for the Creative Arts, Bloomsbury Institute London, University of Gloucestershire, University of Central Lancashire, University of East Anglia, University of Suffolk, Abertay University, University of Strathclyde, Royal Holloway, Queen Mary’s, Imperial College London, University College London, University of West London, University of East London, University of Surrey, University of Portsmouth, Solent University, Anglia Ruskin University, University of Cumbria, University of Hertfordshire, Nottingham Trent University, Hartpury University, University Centre Reaseheath and Bishop Grosseteste University.
🏢 Brands & Charities: The Premier League, Microsoft, The British Army, McDonald's, Boots Soltan, Boots Opticians, The Lawn Tennis Association, UCAS, The British Trust for Ornithology, Air Ambulances UK, NSPCC, Institute of Chartered Accountants in Scotland and Drinkaware.
If you’re looking for someone who can hit the ground running and deliver strategic, creative, and results-driven marketing solutions, let’s connect! I’m based in London and available for both remote and hybrid opportunities.
Feel free to reach out for a chat!
#HigherEdMarketing #Consulting #BrandStrategy #MarketingConsultant #UniversityMarketing
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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