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Alex Cohen
Customer Acquisition, Brand and Growth Marketer in NYC
Alex Cohen is the Vice President of Customer Acquisition and Brand for Marcus by Goldman Sachs.13 Marcus is a brand by Goldman Sachs that focuses on high yield savings accounts, personal loans, wealth management, and financial health products.1 Alex Cohen's LinkedIn username is alexcohen.2
Cohen's work at Goldman Sachs includes1:
- Standing up performance marketing for 4 lines of business, generating $500MM in incremental deposits and used brand media to increase awareness +7%.
- Overseeing a 10-figure media budget for Performance Media and Brand across Marcus and Goldman Sachs products.
- Growing brand media for Marcus from pre-launch pilot to an 8-figure national campaign generating $500MM+ in incremental deposits and increased aided awareness +7% nationally in campaign measurement.
- Generating over 2,000 profitable loans with addressable TV targeted to pre-qualified audiences that met minimum underwriting criteria using customer modeling.
- Driving $50MM+ in incremental assets under management (AUM) within 6 months and referred $900MM in leads... to Private Wealth Management with lead gen campaigns across all digital marketing: paid social, display, search and native.
- Generating $20MM in new AUM and incremental trades within 6 months of launching the first advertising campaign pilot for Goldman Sachs Asset Management.
- Leading the relationship with Carat/Dentsu, from RFP to global agency of record for all of Goldman Sachs, resulting in lower CPMs globally across 5 media buys.
Prior to their role as Vice President, Customer Acquisition and Brand, Alex Cohen was an Associate, Customer Acquisition for Marcus by Goldman Sachs from February 2016 to December 2016.1
Highlights
Hiring the best marketing talent isn't something you can do by yourself, so I've put together a list of 25 marketing recruiters to help you.
Marketing recruiters come in all flavors:
- Major recruiting firms
- Boutique agencies
- Industry specialists
- Independent consultants
The right search firm and recruiter for you really depends on your company size, the specialty of the role, seniority and, of course, your budget.
👇 Comment below: Which recruiters have helped you build a team of top marketing talent?
✅ Georgia (Hunsinger) Caruso, Maryanne Martire, Alex Lebow at Daversa Partners
✅ Jeff Wernecke, Michael Adler, Josh Marmer at AC Lion Digital Executive Search
✅ Owen and Oliver Amos at 3Search
✅ Dorine Cohen at Adecco
✅ Jerry Bernhart at Bernhart Associates Executive Search LLC Since 1990
✅ Stephen Selwood at Egon Zehnder
✅ Noah Schutte at Hire Love
✅ Brian Gennaro at Rockwood Search
✅ Greg Welch at Spencer Stuart
✅ Loryn Schiraldo and Zach Peikon at Korn Ferry
✅ Rachel Randolph and Kylie Lush Malcarney at True Search
✅ Taylor Dunlap at Creative Circle
✅ Patrick Bulmer at Halo Consulting, LLC
✅ Brie Sandridge at Integrity Power Search
✅ Wendy Zang at Ksquared Search
✅ Brady Eagle at Van Kaizen
#marketing #recruiting #executivesearch
I'm hiring a VP, SEO to work on my team at Story by J.P. Morgan.
The Commercial Real Estate (CRE) Digital team at JPMorgan is well-positioned to disrupt the commercial real estate space. As we super-charge our growth, we seek to add a dynamic VP, Search Engine Optimization, who will own SEO strategy, technical/site optimization, link building strategy and coordinate with content marketing teams.
This is your chance to think big and bold and own SEO and driven direct business impact. You will work closely with a committed team of marketers, as well as thought leaders in CRE space and other great colleagues across Sales, Customer Success, Customers, and Product Management. Along the journey you will have the opportunity to stretch and grow; to help others do the same while helping drive business success for B2C and B2B customers.
https://lnkd.in/gBFdetzN #seo #hiring
