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Alex Cohen

Customer Acquisition, Brand and Growth Marketer in NYC

Alex Cohen is the Vice President of Customer Acquisition and Brand for Marcus by Goldman Sachs.13 Marcus is a brand by Goldman Sachs that focuses on high yield savings accounts, personal loans, wealth management, and financial health products.1 Alex Cohen's LinkedIn username is alexcohen.2

Cohen's work at Goldman Sachs includes1:

  • Standing up performance marketing for 4 lines of business, generating $500MM in incremental deposits and used brand media to increase awareness +7%.
  • Overseeing a 10-figure media budget for Performance Media and Brand across Marcus and Goldman Sachs products.
  • Growing brand media for Marcus from pre-launch pilot to an 8-figure national campaign generating $500MM+ in incremental deposits and increased aided awareness +7% nationally in campaign measurement.
  • Generating over 2,000 profitable loans with addressable TV targeted to pre-qualified audiences that met minimum underwriting criteria using customer modeling.
  • Driving $50MM+ in incremental assets under management (AUM) within 6 months and referred $900MM in leads... to Private Wealth Management with lead gen campaigns across all digital marketing: paid social, display, search and native.
  • Generating $20MM in new AUM and incremental trades within 6 months of launching the first advertising campaign pilot for Goldman Sachs Asset Management.
  • Leading the relationship with Carat/Dentsu, from RFP to global agency of record for all of Goldman Sachs, resulting in lower CPMs globally across 5 media buys.

Prior to their role as Vice President, Customer Acquisition and Brand, Alex Cohen was an Associate, Customer Acquisition for Marcus by Goldman Sachs from February 2016 to December 2016.1

Highlights

Jun 3 · cozen.com
Cozen O'Connor Lands Securities Enforcement Regulatory Attorney ...
Cozen O'Connor Lands Securities Enforcement Regulatory Attorney ...
Jun 3 · en.wikipedia.org
Steve Cohen (businessman) - Wikipedia

Related Questions

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Alex Cohen
Alex Cohen, photo 1
Alex Cohen, photo 2
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Location

Greater New York City Area